Analytics: data-driven, actionable insights and results you can rely on

Our team of web analytics experts is dedicated to offering clear, transparent insights into how your digital marketing efforts are impacting your business’s bottom line.

Work with an analytics agency that knows how to leverage data, transforming that data into marketing insights

Data is at the foundation of any digital marketing engagement. Data isn’t just solely numbers; it’s the key to understanding what truly works for your business.

Strong marketing analytics is not just about processing data; it's about narrating the story hidden behind the numbers. It's an art where patterns are interpreted not just for what they are, but for what they could mean in the larger context of your business goals and objectives. Our analytics consulting team combines analytical expertise with strategic and creative thinking to uncover not just the 'what' and 'how' of your website and marketing data, but also the 'why'.

We also recognize that each business is unique, with its own set of challenges, KPIs, and goals. That’s why our web analytics services are not a one-size-fits-all but are customized to fit the needs and nuances of your business. Whether you’re looking to enhance customer engagement, improve your online presence, or increase your conversion rates, our analytics services are the key to enhancing your digital marketing strategies and driving actionable insights.

By leveraging the power of analytics data, you can:

  • Attract more visitors to your website.
  • Streamline your marketing efforts for maximum efficiency.
  • Gain deeper insights into your unique business needs.
  • Improve customer satisfaction to new heights.
  • Offer products and services that hit the mark every time.
  • Increase your website's conversion rates.
  • Accelerate your revenue growth.
  • Demonstrate your marketing ROI (return on investment).

Data-Driven Results You Can Rely On

Trustworthy Data

Ensure the foundation of your marketing strategy is built on reliable and accurate data.

We work to provide you with a dependable analytics base for all your marketing decisions.

Stronger Tools & Strategies

Through digital measurement strategies and a robust analytical tool suite, we work to transform complex data into clear, actionable insights that empower you to make smarter, data-driven decisions.

Actionable Insights

Turn data into your competitive advantage with insights that drive real business results and maximize your ROI. Our expertise lies in not just analyzing data, but in translating it into practical, strategic direction that enhances your marketing effectiveness across channels.

Workshop Digital ensures web analytics is configured to capture important user interactions across the entire marketing funnel. Our approach is not just about gathering data; it's about building customized reporting dashboards that deliver data-driven marketing insights you can understand.


  • Digital Measurement Audit & Strategy
  • Channel Diagnostic Analytics Reporting Dashboards & Insights
  • Conversion Tracking Implementation
  • Data Quality & Tagging Governance
  • Prepare for a Cookieless Future
  • Closed-Loop Reporting
  • Google Analytics Training
  • Call Tracking Implementation
  • Google Analytics 4 Set-Up and Optimization
  • Third-Party Data Integration
  • User ID Implementation
  • User Behavior Analysis
  • Visitor Path Analysis

Marketing Analytics Tools and Technology

Looker Studio Dashboard Examples

Advanced analytics tools and technology are crucial for us to gather the necessary data and refine your marketing strategy. They're not just beneficial; they're indispensable. Our toolkit covers all aspects of digital analytics, from detailed data collection to in-depth analysis. These tools enable real-time tracking, behavioral analysis, and predictive modeling, providing a comprehensive view of all your digital activities.

  • Tailored Tech Stack: Our diverse technology suite is tailored to meet varied client needs and challenges.
  • Expert Application: Our web analytics consultants apply these technologies daily, blending technical skills with strategic insight to drive maximum impact.
  • Data-Driven Strategies: We leverage cutting-edge tools to develop and implement data-driven marketing insights and strategies that lead to business growth.
  • Comprehensive Analytics: Our tools provide a 360-degree view of your digital landscape from real-time data tracking to predictive modeling.
  • Continuous Innovation: We continuously evaluate and update our tools and methodologies to stay ahead of the evolving digital landscape.
  • Efficiency and Accuracy: Our tech stack enhances the efficiency and accuracy of our data analysis, leading to more informed data-backed decision-making.
List of Analytics Platforms Grouped
Freshpaint logo.

Workshop Digital is in partnership with Freshpaint, a Healthcare Privacy Platform that bridges the gap between patient privacy and digital marketing strategies by helping marketers avoid sharing sensitive data with tools that aren't HIPAA-compliant.

Don't just take it from us

Array Behavioral Logo

We especially like your data-driven recommendations and decision-making. When sharing data, you don’t just report the "what," but also the "so what" and "what's next."

Michelle Mann, Senior Director of Marketing

Venture Richmond Logo

The migration process in transitioning our two websites to GA4 was exceptionally smooth. The learning curve is still very much in progress, but we have faith that our team at Workshop Digital will be with us every step of the way.

Erika Gay, Marketing and Communications Manager

Want to enhance your business analysis with marketing insights that matter?

It can start today – We’re here to chat!

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Frequently Asked Questions