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Analytics Tracking and Reporting

We use data to provide you with insights into the current state of your website and digital marketing campaigns.

Everything we do is driven by data analytics.

We create solutions driven by custom analytics and reporting. We set up tracking to ensure you’re measuring important user interactions. And we provide human-driven, customized reporting and dashboards to ensure you’re able to make sense of your data.

Helping you understand analytics.

Analytics is woven into everything we do. It drives every decision we make. We leverage analytics to solve your business problems and maximize your ROI in marketing dollars. And we’ll keep you informed every step of the way.

Data is at the foundation of any digital marketing engagement. Analytics informs every service and solution we provide. Know that we aren’t charging you extra for detailed analytics and reporting—unless you hire us for a specific analytics project.

Click here to view a list of analytics projects.

Why does data matter?

Tools come and go—but data is forever. It’s what drives modern business. Simply put, data shows you what works. It helps your business make data-driven decisions, which helps:

  1. Drive more customers to your website
  2. Reduce inefficiencies across existing marketing operations
  3. Better understand your needs
  4. Improve customer satisfaction
  5. Deliver relevant products and services
  6. Increase website conversions
  7. Drive more revenue

Data-driven insights you can understand.

We don’t just throw data at you and expect you to understand it. We take the time to explain the meaning of your data and the rationale of our decisions. We create a strategy for your business moving forward—so you can make data-driven decisions to boost your bottom line.

Our Google Analytics solutions in three steps.

Audit current data analytics.

We take a deep dive into your current data analytics efforts and ensure that Google Analytics is set up properly. This means finding trends from existing data sets—and devising a strategy for moving forward.

Track user interactions on your website.

What are users doing on your site? While analytics tools provide important quantitative data, tracking user engagement provides qualitative insight into how people are engaging with specific pages.

Provide custom reporting and dashboards.

We keep you informed every step of the way with custom reports. While other agencies may provide a prepackaged user report, we offer handcrafted reports that dig deep into your account.

Ready to talk about your analytics?

Contact us to learn how data-driven digital marketing can boost your bottom line.

How do we use analytics tools at Workshop Digital?

While we rely on Google Analytics to make many decisions, we use additional tools to track user engagement. For example, Google Tag Manager provides improved tracking, segmentation, and reporting capabilities.

Behavior Analytics

Tools like and Hotjar and Google Tag Manager provide granular insights into your target audience. From website heatmaps to custom dimensions on your website, we help you collect user feedback—which can reduce inefficiencies and provide actionable insights.

Call Tracking

Analytics help you understand how users find your business. This includes tracking phone calls through tools like CallRail. Call tracking data ensures that phone calls are attributed to the campaigns that lead to those conversions in the first place.

User ID Tracking

Whether you want to track form submissions, messaging, or pop-ups, user ID tracking provides detailed insights on individual user behavior on your site. Benefits include more accurate user count, increased data segmentation, and improved reporting capabilities.

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Balancing the left and right brain to bring you results.

There are some insights that simply go beyond data. That’s why analytics at Workshop Digital is both art and science. While we rely on analytics tools for important insights, we also leverage behavior analytics tools to track user engagement.

Balancing qualitative and quantitative data enables us to get a look at your true user engagement. And it provides us with essential insights into how people are engaging with your webpages.

Interested in handcrafted Google Analytics solutions?

We provide customized strategies catered to your business needs. But we also offer analytics as a service to augment your current efforts. Below is just a sample of projects we offer:

  1. Ensure that Google Analytics is set up correctly and tracking accurately
  2. Create custom reporting dashboards
  3. Track key events on your website
  4. Look at traffic patterns and what’s causing them to happen
  5. Analyze different marketing channels and how your traffic interacts with your brand
  6. Ensure phone calls are attributed to the marketing dollars that led to those conversions
  7. Act on our analytics findings with conversion rate optimization services
  8. Check that contact forms are set up properly and tracked

Read more about data and analytics.

Blog Articles  |   Clock Icon  4 min read

Google Analytics Heatmap: Easily Identify Web Traffic Patterns

TL;DR: Use this custom heatmap dashboard to easily identify which mont…

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Custom Dimensions with Google Tag Manager

As analysts, we oftentimes find ourselves spending nearly as much time…

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Choose Your Own Adventure: Troubleshooting Tracking

We’ve all had that moment; when we look into analytics halfway through…

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