Trusted by Leading Brands
Since 2015, Workshop Digital has helped brands stay visible in an increasingly crowded space. As an award-winning digital marketing agency, we specialize in Google display advertising strategies that build awareness, support retargeting, and maximize visibility across the web.
Our team creates highly targeted, data-driven campaigns that deliver the right message to the right audience, on the sites and apps they visit every day. We handle everything from audience segmentation and creative testing to tracking and optimization, empowering your campaigns to run smoothly and effectively.
Whether you’re generating demand, re-engaging past visitors, or nurturing interest, Workshop Digital keeps your brand top of mind.
What is Google Display Advertising?
Google Display Advertising is a way to promote your brand across millions of websites, apps, and platforms within the Google Display Network (GDN). Instead of waiting for users to search for your products or services, Display campaigns allow you to proactively reach audiences based on their interests, demographics, and online behavior.
In 2024, U.S. display advertising revenue grew to $74.3 billion, representing a 12.4% year-over-year increase, according to the Interactive Advertising Bureau (IAB). This growth highlights continued investment in display strategies by brands looking to extend their reach, support retargeting, and build long-term brand equity.
Unlike paid search, which connects with users actively searching for solutions, Display advertising excels at engaging audiences earlier in the buyer journey. It’s especially effective for driving awareness, supporting multi-channel attribution strategies, and retargeting website visitors who have not yet converted.
With smart targeting, compelling visuals, and strategic placements, Google Display ads ensure your brand is seen by the right people in the right context.
Our Google Display Advertising Services
Display Campaign Strategy & Planning
Every campaign begins with a clear strategy rooted in your business goals. We plan and build campaigns with the right structure to support performance tracking, budget control, and audience segmentation—so you're set up for success from the start.
Targeting & Audience Segmentation
Display campaigns are only effective when they reach the right people. We develop audience strategies using a mix of interest, demographic, behavioral, and first-party data segments. Whether you're prospecting or remarketing, targeting is customized to match your buyer journey.
Creative Strategy & Ad Production
From responsive display ads to custom HTML5 creative, your campaigns use the formats that best align with your message and goals. If needed, we can develop performance-driven assets that follow Google’s best practices and your brand guidelines.
Placement Optimization & Channel Selection
Your ads appear where they’ll have the most impact. We manage placements across the Google Display Network, refining them based on performance data and alignment with your goals and KPIs.
Ongoing Optimization & Reporting
Once your campaign is live, we don’t just monitor it—we actively test creatives, tweak targeting, and adjust placements. You’ll receive clear performance insights, available to you 24/7, with ongoing recommendations to help improve results over time.
Access to New Opportunities
As part of our Rich Media Ads bundle, your campaigns may include access to Google beta programs and emerging ad formats when relevant to your goals, keeping your strategy one step ahead.
Certified Experts at Driving Brand Visibility
Difference Between Google Display Network (GDN) and Programmatic Display
Display advertising can be run through different platforms, each offering unique capabilities. The Google Display Network (GDN) is Google’s native display platform, offering broad reach and integration within Google Ads. Programmatic display leverages demand-side platforms (DSPs) to access inventory across a wider range of sites, channels, and data sources. Understanding the difference can help you choose the right solution based on your campaign goals, targeting needs, and available resources.
| Google Display Network (GDN) | Programmatic Display Advertising | |
|---|---|---|
| Best For | Brands focused on cost-effective reach, remarketing, and simplicity | Advertisers needing scale, advanced data targeting, or omnichannel campaigns |
| Platform Access | Runs through Google Ads; limited to Google’s Display Network | Uses Demand Side Platforms (DSPs) |
| Inventory | Limited to Google Display Network and partner sites | Access to a broader inventory across multiple ad exchanges and publishers |
| Targeting Options | Google audiences (in-market, affinity, custom segments, remarketing) | 1st-, 2nd-, and 3rd-party data; broader audience layering and data integrations |
| Creative Formats | Responsive display, static, GIFs, HTML5 (within Google’s specs) | Advanced formats including rich media, interactive ads, audio, CTV, etc. |
| Ease of Use | Managed within Google Ads; easier to launch and manage if you’re already advertising on this channel | Requires more technical setup and knowledge of DSP platforms (that’s where we come in!) |
Google Display and Programmatic aren’t mutually exclusive—in fact, many brands benefit from using both.
GDN is ideal for efficient, high-visibility campaigns that integrate seamlessly with Google Ads, making it a strong choice for brands prioritizing ease of use and remarketing. Programmatic display offers expanded reach and deeper data integrations, making it ideal for advanced audience targeting, omnichannel campaigns, and brands ready to scale. Depending on your goals, budget, and technical capabilities, a strategic mix of GDN and programmatic can give you the best of both worlds—cost efficiency, scalability, and smarter targeting across the web.
Ready to put your brand in front of the right audience—wherever they are online?
Why Your Business Needs Google Display Advertising
Before someone searches, clicks, or converts, they need to know your brand exists. Display advertising helps you build that visibility, stay top-of-mind, and guide potential customers through the buying journey.
Let’s be honest: most people don’t convert on the first visit. They browse, bounce, compare, and often forget. Display campaigns find new users, and remarket to drive them down the funnel. By targeting the right audience with the right message across the web, Display ads reinforce your value and move users closer to action.
If you’re running Paid Search or SEO, Display strengthens your full-funnel strategy. It fills the gaps between touchpoints, increases brand recall, and ensures you’re present throughout the customer journey.
Here’s why it matters:
Build awareness, early.
Reach users before they search—while they’re exploring content, reading reviews, or researching solutions.
Stay top-of-mind.
Retarget previous visitors and keep your brand visible throughout the decision-making process.
Target strategically.
Serve ads based on behavior, interests, demographics, life events, or custom audience data.
Control your message.
Test multiple ad formats and creatives to see what resonates best with different audience segments.
Reinforce your brand.
Use Display to support product launches, seasonal promotions, or broader campaigns with consistent visual messaging.
Expand your reach.
Go beyond search to reach potential customers across millions of websites, apps, and placements.
Support other channels.
Amplify the impact of Paid Search, SEO, email, or social with consistent brand exposure.
Your audience is everywhere. Display Advertising makes sure your brand is, too.
Why Choose Us As Your Google Display Advertising Agency
Most display campaigns underperform because they’re poorly targeted, under-optimized, or lacking in creative strategy. We change that. At Workshop Digital, you get a proactive partner who brings experience, tools, and transparency to every campaign, so you never wonder where your budget is going.
A partnership with us gives you:
- Campaigns built around your goals and KPIs
- Direct access to your strategist
- Advanced targeting using your own analytics data
- Creative support for static, responsive, and HTML5 ads
- 24/7 access to real-time performance dashboards
- Continuous A/B testing and optimization
- Early access to Google beta features and formats
- Regular strategy calls with your team
- Fast support for new launches, promotions, or pivots
See What’s Possible With Google Display Advertising Built Around Your Goals
When your display campaigns are aligned with your business objectives, they do more than drive impressions—they drive impact. Whether you’re building brand awareness or re-engaging high-value visitors, the right display approach turns visibility into momentum.
Here’s a Glimpse at What Success Can Look Like For You:
Jenny Sammis“Workshop Digital was a dream to work with on Kidsave's digital campaign for Weekend Miracles Virginia. Morgan and her team were responsive, intuitive, and delivered a high-quality product with a fast, professional turnaround. Their expert guidance was invaluable as our project evolved. We couldn’t have done it without them!”
DC Director, Kidsave
Ahroon Yoch“Murals Your Way has been working with Workshop Digital for Paid Search since early 2019. In that time, our Account Manager has driven significant revenue and traffic growth for our marketing campaigns. We appreciate their deep understanding of the ever-changing world of search, attention to detail, constant testing, and bringing forth new ideas and opportunities. We couldn't be more thrilled with our partnership with Workshop Digital. ”
VP Marketing and Ecommerce, Murals Your Way
Nate B.“A company clicked one of our Google PPC ads and submitted an RFQ for around $47k. That'd be a nice win if the story ended there. But...
Then, two days later, the same company submitted a quote request for $1.6MM worth of [product].
Take a bow! Your work on our account continues to just be top-notch. That's a truly magnificent result.”
B2B Marketing Manager
Kelly Williams“We hired Workshop Digital to help us build on and improve our paid digital marketing efforts—and they delivered. They helped us consistently grow our traffic and leads. They're always on top of the latest online marketing trends and make sure that our campaigns are reflecting these changes.”
Marketing Manager, Woodfin
Our Team's Awards and Certifications
