We Solve Your Manufacturing Marketing Challenges
As the manufacturing industry adapts to new buyer behaviors and expectations, forward-thinking digital marketing solutions are important in driving leads and sales. Our team has a decade of experience driving growth for OEMs and distributors across industrial sectors including robotics and automation, construction, energy, utilities, and more—specializing in solving key challenges for our manufacturing clients, including:
Closing the Loop on Long Sales Cycles
Manufacturing purchasing decisions don’t happen overnight. Consistent, targeted campaigns throughout your audience’s journey keep them engaged, and ultimately converting as a customer—and closed-loop analytics gives us the data we need for reliable marketing attribution and decision-making.
Reaching Niche Audiences With Complex Needs
We specialize in driving highly qualified leads with the potential to convert into real revenue to help hit aggressive B2B sales goals. This means customizing our campaigns for your specialized products and personalizing messaging for technical stakeholders and non-technical decision-makers.
Competing With Established Industry Players
Whether you’re a new player breaking into the manufacturing space or a well-established brand looking to innovate, we help you stand out with cutting-edge digital strategies—leaving competitors relying on traditional marketing or outdated tactics in the dust.
Take a bow! Your work on our account continues to just be top-notch. That's a truly magnificent result." - Nate B., Marketing Manager
Driving a 2,400% Return On Ad Spend (ROAS) for a Niche Industrial Manufacturer
Workshop Digital exceeded aggressive lead volume, Cost Per Lead, and ROAS goals for an industrial manufacturing company that offers specialized products to highly technical buyers. Learn how we built a custom CRM feedback loop with Google Ads and Salesforce to optimize for the most valuable leads and achieve a quadruple-digit return on investment for our client, winning a Search Engine Land Award for the year’s “Best B2B Search Marketing Initiative”.
Improve Lead Generation & ROI Using Your Data
What’s in Our Leveraging Data in Manufacturing Marketing Guide for Manufacturing Marketers:
- The role of analytics in manufacturing, marketing and tips for understanding and analyzing data
- Key data sources and the types of analytics that lead to smarter marketing decisions
- Solutions to overcoming common analytics challenges
- The best tools and a step-by-step framework to implement data analytics
- How to track and interpret performance metrics to improve ROI with data
Proud brand sponsor of the 2025 Industrial Marketing Summit!
Manufacturing Digital Marketing Services We Offer
Heather Johnson“Our old site had plenty of traffic, but conversions were frustratingly low. Workshop Digital helped us navigate the SEO side of the redesign, making sure we didn’t lose momentum. They worked closely with our developers to get everything right before launch, and their ongoing SEO efforts made a huge impact. Within the first year of our ongoing SEO campaign, our website revenue increased by 314%. We couldn’t have done it without them.”
Director of Marketing, T.I.E. Industrial
Sean M.“We had the best leads we've ever had last month and of high quality. You must be doing something right! Love that our percentages are wildly skewed by large deals. Hope that we can continue that trend.”
B2B Director of Sales & Marketing
Paul Hill“Would I refer you to a friend or business owner? Absolutely. I would tell them that the people who charge you several hundred dollars a month for some work with keywords are next to useless. You gotta pay to play—and Workshop Digital delivers.”
Owner & President, Nationwide Electric Supply
Dora Kuo“With the Workshop Digital team, I am able to overachieve a lot of marketing goals, including driving people to our website and generating high-quality leads. I really love working with them and I consider them part of my marketing team.”
B2B Lead Generation Marketing Director
Tired of Cookie-Cutter Strategies That Don’t Deliver?
Ready to work with a digital marketing agency that understands your business?
Let’s create customized strategies that bring your business more qualified leads.
