Ecommerce acquisition is expensive—make sure you’re spending time (and ad dollars) on the right users.
A brute-force acquisition strategy for ecommerce is expensive, assuming it works at all. Sustainable ecommerce growth requires targeted acquisition—getting the right searchers or social media users to the right part of your ecommerce site at just the right time.
Easier said than done? Yes. It’s why plenty of agencies report only on top-line metrics, like blog traffic or ad clicks. But traffic doesn’t always correlate with sales, and sales don’t always correlate with profitability.
You think about, plan for, and execute marketing plans to attract repeat customers and increase average order value. Your agency should be doing that, too.
Ecommerce Resources
A partnership isn’t about hitting siloed KPIs.
Acquisition is only one piece of the puzzle. We partner with clients to build and execute holistic, thoughtful SEO and paid marketing campaigns—ones whose value is clear not just to analysts or in-house marketers but all the way to the C-suite.
We don’t make more when you spend more. We won’t try to persuade you that organic traffic going “up and to the right” guarantees a return on your SEO investment.
Few industries offer the kind of through-to-sale attribution of ecommerce. You don’t have to settle for vanity metrics or micro-conversions. Your agency shouldn’t either.