Trusted by Leading Brands
At Workshop Digital, we help businesses cut through the noise. Our paid social advertising services are designed to put your brand in front of high-intent users on the platforms they engage with every day—Facebook, Instagram, LinkedIn, and more. Whether you're looking to build brand awareness, drive conversions, or launch a new product, our team builds data-driven campaigns customized to your goals.
From small businesses to enterprise-level brands, we work closely with you to deliver results that go beyond vanity metrics—because clicks don’t pay the bills, conversions do. Partner with Workshop Digital and see what a smart, strategic approach to paid social can do for your bottom line.
What is Paid Social Media Advertising?
Paid social media advertising involves placing sponsored content on platforms like Meta (Facebook and Instagram), LinkedIn, TikTok, X, Reddit, Pinterest, Threads, and others to reach targeted audiences beyond your organic followers. While organic posts can support engagement and visibility over time, paid social media ads give you greater control, letting you precisely target specific audiences, scale reach quickly, and drive measurable actions like traffic, leads, and conversions.
Whether you're looking to raise brand awareness, retarget past visitors, or launch a product, paid social allows you to get in front of the right people at the right time with the right message.
Reach Your Audience Where They Already Are
Meta Ads (Facebook, Instagram & Threads)
Meta remains one of the most powerful ecosystems for paid social, with placements across Facebook, Instagram, and Threads. With smart targeting, dynamic creative, platform-specific strategy, and Brand Lift tests to measure awareness impact, we turn Meta into a performance engine.
LinkedIn Ads
When you need to reach professionals, not just anyone. We use LinkedIn to connect you with decision-makers, drive qualified B2B leads, and position your brand as a trusted player in your industry.
Reddit Ads
A niche, targeted platform with high engagement — if you know how to speak the language. We build authentic campaigns that blend in and resonate with your target communities.
TikTok Ads
Performance marketing meets culture. We create ad content that blends into the feed but stands out in the metrics, driving engagement, reach, and conversion in one of the most attention-rich platforms today.
X (Twitter) Ads
Fast-paced and built for real-time impact. Great for brand visibility, launches, and driving conversations when timing matters.
Pinterest Ads
Perfect for brands with strong visual content and e-commerce goals. We tap into user intent with clean, compelling ads built for discovery and clicks.
As a certified Meta Business Partner, Workshop Digital leverages industry-leading expertise in Meta's advertising platforms to deliver strategic paid social media campaigns and measurable results for our clients.
Workshop Digital is certified in Reddit Ads, helping brands connect with engaged communities through data-driven strategies and creative, results-focused campaigns.
Organic vs. Paid Social Media: What are the Differences?
Understanding the differences between paid social and organic social media is key to building a strategy that actually drives results. Both have their place, but only one gives you the control, reach, and speed to grow at scale.
| Feature | Paid Social Media | Organic Social Media |
|---|---|---|
| Reach | Immediate, targeted, and scalable | Limited to current followers and algorithm exposure |
| Targeting | Granular targeting by interests, demographics, behavior, and more | Broad and less controllable |
| Speed of Results | Fast: campaigns can drive traffic and conversions the same day | Slow: requires long-term effort and engagement |
| Content Visibility | Guaranteed placement in front of your chosen audience | Depends on the algorithm and timing |
| Goal Alignment | Built to drive specific outcomes like leads, sales, or signups | Best for brand building and engagement over time |
| Budget Control | Spend what you want, test fast, and optimize | No direct spend, but labor- and time-intensive |
| Performance Tracking | Clear, trackable metrics | Harder to attribute performance to specific goals |
Organic content builds community. Paid social accelerates growth. A smart strategy blends both, but if you’re serious about scaling results, you need paid in the mix.
Serious about growth? It starts with better social media advertising.
Why Your Business Needs Social Media Advertising
Visibility without strategy is noise. Paid social turns it into business growth.
Let’s be honest: organic social is getting crowded and harder to rely on, as algorithms shift and attention spans shrink. Paid social media advertising helps you cut through the noise—not with guesswork, but with precision, speed, and scale.
And just when you think you've figured it out, another platform shows up. From TikTok to Threads to whatever’s next, the landscape keeps changing… and without a digital marketing strategy built for adaptability, your brand falls behind.
Here are the benefits of paid social media:
Consistent visibility.
Stop relying on the algorithm. Reach your ideal customers every day, not just when an organic post happens to perform well.
Real, measurable results.
Know exactly what your budget is doing — and what’s driving traffic, leads, or sales.
Reach your target audience.
Control who sees your content, when they see it, and what action they take.
Speed and clarity.
Test audiences, offers, and creative quickly. Scale what works, cut what doesn’t.
Stay where your customers are.
From TikTok to Threads, your audience moves fast—paid social helps you keep up.
Turn attention into action.
Whether it’s conversions, signups, or sales, paid social drives revenue, not just impressions.
Why Partner With Us
You don’t need another agency sending you monthly reports and calling it a strategy. You need a team that’s embedded in your growth: proactive, responsive, and dialed into your business goals.
A partnership with us gives you:
- Custom-built paid social campaigns aligned to your business objectives
- Direct access to the strategist managing your campaigns
- Full-funnel conversion tracking with clear attribution
- Always optimizing — never a set-it-and-forget-it approach
- Cross-platform strategy that aligns messaging, budgets, and insights across channels
- Transparent, real-time dashboards with 24/7 access to your data
- Weekly or monthly strategy calls to align on performance and opportunities
- Fast, flexible support for launches, pivots, or ad hoc campaign needs
- Thoughtful testing plans to continuously optimize creative and targeting
See What’s Possible With Paid Social Advertising Built Around Your Goals
When your campaigns are aligned with your business objectives, the results speak for themselves. Whether you're after more qualified leads, higher brand recall, or faster market expansion, the right paid social strategy turns potential into performance.
Real Results From Businesses Like Yours:
Michelle Mann“We truly could not be happier with our partnership with Workshop Digital and the support and strategic guidance that the team provides. We feel like we’re forging a true partnership with you as opposed to just a transactional relationship with a vendor. It’s clear in every interaction that your team understands our business (which is pretty complex) and the goals we are trying to accomplish, and are bona fide experts in all things digital marketing.”
Senior Director of Marketing, Array Behavioral Care
Jenny Sammis“Workshop Digital was a dream to work with on Kidsave's digital campaign for Weekend Miracles Virginia. Morgan and her team were responsive, intuitive, and delivered a high-quality product with a fast, professional turnaround. Their expert guidance was invaluable as our project evolved. We couldn’t have done it without them!”
DC Director, Kidsave
Kelly Williams“We hired Workshop Digital to help us build on and improve our paid digital marketing efforts—and they delivered. They helped us consistently grow our traffic and leads. They're always on top of the latest online marketing trends and make sure that our campaigns are reflecting these changes.”
Marketing Manager, Woodfin
Kiara Lawton“I applaud Workshop Digital for its culture and am thankful for how much you truly care for your clients.”
Digital Marketing Manager, Service Logic
Our Team's Awards and Certifications
