Trusted by Top Brands
In a digital world overflowing with ads, it’s easy to be ignored. At Workshop Digital, we provide programmatic advertising services that stand out, speak clearly to your audience, and drive business impact.
We blend strategic targeting, compelling ad creative, and full-funnel optimization to connect your brand with the right people on the right channels. From choosing the best-fit programmatic platforms, developing high-performing creative, optimizing landing pages, and delivering clear, actionable reporting, we help you get more value from every impression.
Whether you’re looking to build brand awareness, drive conversions, or both, we combine data-driven insights with thoughtful creative strategy to deliver programmatic advertising that outperforms the competition.
What is Programmatic Advertising?
Programmatic advertising is the automated buying and selling of digital ad space in real time. It uses data and technology to place your ads in front of the right people, at the right time, and across a wide range of channels like display, Amazon, connected TV (CTV), digital audio, and digital-out-of-home (DOOH).
But most importantly, programmatic advertising helps build brand awareness and generate demand. It’s designed to reach potential customers early in their buying journey, bringing them into the funnel through highly targeted, visually engaging ads.
What sets programmatic apart from other channels is its ability to precisely target audiences based on behavior, interests, location, and other meaningful data points. It also offers a wide range of creative formats—from interactive display to video and audio—giving you more ways to connect with your audience in the moments that matter.
In 2024, global programmatic ad spend reached an estimated $595 billion, with projections approaching $800 billion by 2028. While the United States remains the largest programmatic advertising market, adoption is accelerating in markets like China and the UK. These figures highlight the increasingly central role programmatic plays in modern marketing strategies worldwide.
The value is simple: programmatic advertising puts your brand in front of the right audience, on the right channels, with greater precision and smarter optimization, driving awareness, demand generation, and brand recall.
Our Programmatic Advertising Partners
Programmatic Advertising Services
*Platforms shown are examples only, not an exhaustive list
Programmatic Display
Programmatic display campaigns go beyond just banner ads. Think eye-catching static creatives, in-feed native ads, and engaging video placements. Programmatic display allows you to reach your target market with advanced, AI-driven targeting capabilities on a variety of platforms to drive awareness, demand, and even support down-funnel conversion.
Amazon Ads
Amazon’s advertising platform isn’t just for ecommerce brands. With access to Amazon’s rich shopper data, you can run programmatic ads across top sites, streaming platforms, and apps, even if you don’t sell on Amazon. It’s a powerful way to reach high-intent audiences with stronger targeting to drive results beyond traditional channels.
Connected TV (CTV)
Programmatic CTV advertising combines the impact of TV with the precision of digital. Reach streaming audiences on platforms like Hulu, Roku, and YouTube TV with advanced targeting and easy-to-understand performance data. It’s brand storytelling, backed by real audience data.
Audio Ads
Programmatic audio puts your message into people’s ears… literally. Whether they’re streaming music on Spotify, tuning into podcasts, or listening to digital radio, your message reaches them during moments of real focus. It’s a powerful (and often overlooked) way to build awareness and create a lasting connection.
Digital Out-of-Home (DOOH)
Reach your audience in the real world with digital out-of-home ads served programmatically. From digital billboards and transit screens in gyms, airports, or even Times Square, DOOH lets you deliver dynamic, high-impact messaging in the right place at the right time, without the limits of traditional static ads.
Our Programmatic Advertising Certifications
Differences Between Programmatic and Traditional Advertising
Programmatic and traditional digital advertising are both common ways to buy media, but they differ significantly in how they operate, scale, and perform. Understanding the strengths of each approach can help you make smarter decisions about where to invest your ad dollars—and how to get the most from them.
| Programmatic Advertising | Traditional Advertising | |
|---|---|---|
| Buying Process | Automated, real-time bidding (RTB) using data and algorithms | Manual negotiation and placement of media buys |
| Targeting | Audience-based (behavior, interest, demographics, intent, location) | Channel-based (site, placement, or publisher targeting) |
| Efficiency | Scales quickly with dynamic optimization and real-time performance data | Slower to scale; optimization is manual and less flexible |
| Cost Control | Dynamic bidding, often more cost-efficient | Fixed rates or manually managed CPM/CPC buys, often expensive |
| Barrier to Entry | Lower—creative is typically more affordable to produce, and media placements are generally less expensive | Higher—often requires costly production (e.g., TV commercials) and more expensive, time-consuming media buys |
| Measurement | Transparent, real-time reporting with advanced attribution | Limited performance metrics |
| Creative Flexibility | Supports dynamic creative and personalized messaging at scale | Oftentimes, static creative that has to be manually swapped with the publisher |
Programmatic and traditional advertising can both play a role in a well-rounded media strategy. While traditional digital buys offer control within specific environments, programmatic excels at real-time targeting, cross-channel reach, and performance at scale. With the right strategy, programmatic advertising delivers stronger results and deeper audience insights on a lower investment.
Used together thoughtfully, both approaches can support brand awareness, engagement, and conversions. The right mix depends on your goals, industry, and stage of growth.
Curious if programmatic is right for your brand?
Why Your Business Needs Programmatic Advertising Services
Increase your brand awareness, engagement, and revenue through effective programmatic marketing strategies customized to meet your business KPIs and objectives.
Let’s be real: potential customers are everywhere—scrolling social feeds, streaming shows, browsing websites, listening to podcasts. Traditional ad buying can’t keep up. Programmatic makes it possible to reach your audience across multiple channels and devices with precision and scale.
Even if you're already investing in SEO, social, or PPC, programmatic strengthens your entire strategy by filling in gaps and creating consistent visibility across the customer journey. The goal is to tell a cohesive brand story across all channels that resonates with your target audience.
Benefits of Programmatic Advertising:
Reach audiences where they actually are.
Deliver ads to your target market across web, video, mobile, CTV, audio, and more.
Smarter targeting.
Use behavioral, contextual, geographic, and demographic data to reach specific users, not just broad segments.
Scalable and efficient.
Launch, test, and scale campaigns faster with real-time bidding and automated optimization.
Total control and flexibility.
Adjust bids, pause underperformers, and reallocate budget based on real-time performance.
Omnichannel presence.
Your audience isn’t in one place, and your marketing shouldn’t be either. Connect with people wherever they are: streaming on their TV, browsing on their phone, working on a laptop, or out in the world seeing digital screens in airports or transit stations.
Clear, actionable insights.
Every impression, click, and conversion is trackable, so you know exactly what’s driving ROI.
Prove real impact.
Leverage brand lift studies to measure awareness, recall, and intent so you can show the full value of your campaigns.
Stay ahead of competitors.
Don’t just follow your audience… anticipate their behavior and be there first.
Your audience is everywhere. Programmatic advertising makes sure your brand is too.
Why Choose Workshop Digital
At Workshop Digital, we act as an extension of your team, using programmatic strategy to reach the right audience, deliver compelling creative, and generate real business results.
A partnership with us gives you:
- Custom-built programmatic campaigns tailored to your goals, audiences, and budget
- Certified experts, bringing the customized strategies directly to you
- Cross-channel performance tracking to measure the full impact of your media investment
- Transparent, 24/7 live dashboards for real-time insights and reporting
- Regular strategy check-ins to review performance, set priorities, and plan next steps
- Agile support for campaign pivots, new creative, or targeting adjustments
- Access to multiple DSPs and programmatic platforms
See What’s Possible With Programmatic Advertising Built Around Your Goals
When your programmatic campaigns are aligned with your business objectives, you get more than impressions—you get results. The right strategy turns targeting into traction and every ad dollar into business and brand growth.
Here’s What Success Can Look Like For You:
Jenny Sammis“Workshop Digital was a dream to work with on Kidsave's digital campaign for Weekend Miracles Virginia. Morgan and her team were responsive, intuitive, and delivered a high-quality product with a fast, professional turnaround. Their expert guidance was invaluable as our project evolved. We couldn’t have done it without them!”
DC Director, Kidsave
Tammy A.“As for business, believe it or not, our leads remain strong given the circumstances and our phones are ringing. This past month we saw one of our strongest contract months on record without a promotion.”
Director of Marketing, Madison Homebuilders
Kiara Lawton“I applaud Workshop Digital for its culture and am thankful for how much you truly care for your clients.”
Digital Marketing Manager, Service Logic
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