Trusted by Top Brands
Your audience is constantly moving between channels, platforms, and devices. Rich Media campaigns give you the flexibility to show up where it matters most, whether that’s on Google Display, YouTube, Gmail, or across the web with AI-based campaigns like Performance Max and Demand Gen.
With the right strategy, you can build awareness, reach new customers, and stay top of mind through remarketing, supporting every stage of your funnel. We provide creative that resonates and targeting that adapts to your goals. Rich Media campaigns are focused on generating demand and helping you connect with the people who matter most to your business.
What is a Rich Media Ad Bundle?
Workshop Digital’s Rich Media Ad Bundle is a flexible, multi-channel solution designed to drive awareness and engagement across Google Display, Demand Gen, Performance Max, and YouTube Ads. Effective at reaching users in the upper funnel, it introduces your brand to new audiences before they actively search.
If you have a limited budget, we can test various campaign types within the Rich Media bundle to optimize performance according to your goals.
These placements are also ideal for retargeting, which keeps your brand top of mind for users who’ve already engaged with your site or content. Whether you're expanding your reach or re-engaging high-intent users, this bundle supports the entire customer journey.
When paired with Paid Search or Social Media strategies, our Rich Media Ad Bundle helps maximize impact across every stage of the journey, from awareness to conversion, to create a seamless customer experience.
Rich Media Ad Services
Google Display Network (GDN)
Expand your brand’s visibility across millions of websites, apps, and placements through Google’s extensive network. Whether you’re looking to attract new customers or re-engage past visitors, advanced targeting tools help ensure your message reaches the right people at the right time.
Google Demand Gen
Generate interest before users start searching. Demand Gen campaigns drive engagement across YouTube (including Shorts), Gmail, Discover, and the Google Display Network. With visually appealing, multi-format ads, these campaigns are ideal for upper-funnel engagement, creating brand awareness and driving action earlier in the customer journey.
Performance Max (PMax)
Performance Max is a goal-based campaign that lets you access all of Google’s inventory in one place, helping you reach customers across YouTube, Display, Gmail, Discover, and Maps. It uses Google AI and Smart Bidding to continuously optimize performance and drive conversions based on your specific goals.
YouTube Ads
Get your brand on the second most visited site in the world. Whether it's skippable pre-rolls, bumper ads, or in-feed videos, YouTube Ads help you connect with viewers where they’re already watching. Whether you're looking to get noticed or encourage action, YouTube Ads let you customize your videos to fit what matters most to your business.
Our Rich Media Advertising Certifications
Thinking about adding our Rich Media Ads bundle to your strategy?
Why Your Business Needs Rich Media Advertising
With strong visuals, interactive formats, and multi-channel flexibility, our Rich Media Ads bundle helps you deliver the right message–in the right format–at exactly the right time.
Whether your audience is watching videos, scrolling articles, exploring new brands, or researching purchases, Rich Media Ads meet them where they are. And because it runs across Google Display, Demand Gen, Performance Max, and YouTube Ads, your brand stays front and center across the entire customer journey.
Here’s why it matters:
Reach across Google’s most powerful channels.
Connect with users through Display, YouTube, Demand Gen, and more, all from one strategic bundle offering.
Engaging, interactive formats.
Go beyond banners with videos, carousels, and animations.
Better audience targeting.
Use behavioral data, life events, and your own customer segments to deliver highly relevant messages.
Built-in flexibility.
Launch campaigns quickly and adapt in real time as performance and priorities shift. Test different campaign types to find your ideal marketing mix.
Creative that converts.
Custom messaging and design for different audience segments and funnel stages.
Unified performance insights.
See what’s working across channels and use that data to scale.
Supports your full-funnel strategy.
Rich Media works in tandem with Paid Search and other digital efforts to create a consistent, high-impact brand presence.
Your audience isn’t only on one channel, and your media strategy shouldn’t be either. Rich Media keeps your brand in front of potential customers, with campaigns designed to be seen, remembered, and acted on.
Why Choose Workshop Digital
At Workshop Digital, we’re more than media buyers—we’re strategic partners. Our team acts as an extension of your marketing department, blending cross-channel media planning, creative consultation, and performance optimization to deliver results.
A partnership with us includes:
- Custom-built Rich Media strategies aligned with your business goals, audience, and budget
- Certified Google Ads experts with deep experience across Display, YouTube, Demand Gen, and Performance Max
- Full-funnel campaign structure designed for both prospecting and remarketing
- Advanced audience targeting, including Google segmentation tools and your own first-party data
- Support for multiple ad formats, from video and HTML5 to discovery and image placements
- Smart budget and bidding management to maximize efficiency and ROI
- Real-time reporting dashboards with full transparency into performance
- Ongoing strategic reviews and agile campaign support
- Early access to new Google features and beta opportunities
See What’s Possible With Rich Media Advertising Built Around Your Goals
Great strategy and creative are just the start. When brought to life across the right channels, your campaigns can drive real impact. Rich Media Ads engage potential customers early in their journey and inspire action when it matters most.
Here’s What Success Can Look Like For You:
Michelle Mann“We truly could not be happier with our partnership with Workshop Digital and the support and strategic guidance that the team provides. We feel like we’re forging a true partnership with you as opposed to just a transactional relationship with a vendor. It’s clear in every interaction that your team understands our business (which is pretty complex) and the goals we are trying to accomplish, and are bona fide experts in all things digital marketing.”
Senior Director of Marketing, Array Behavioral Care
Dr. Ken Lipstock“We partnered with Workshop Digital for paid search and SEO to increase our new consultations—and we’ve seen big increases in patient numbers. I highly recommend them for all your healthcare digital marketing needs. ”
Owner, Lipstock LASIK, Henrico, VA
Paul Hill“Would I refer you to a friend or business owner? Absolutely. I would tell them that the people who charge you several hundred dollars a month for some work with keywords are next to useless. You gotta pay to play—and Workshop Digital delivers.”
Owner & President, Nationwide Electric Supply
Our Team's Awards and Certifications
