For PPC to have value, clicks need to turn into leads, leads into customers. Landing Page Optimization (LPO) does exactly that. We design and test multiple variations of a dedicated landing page to identify which version converts the most visitors into leads.
LPO is a never-ending process of incremental improvement to increase the value of existing clicks. We’ve seen LPO grow client conversion rates by as much as 400%—four times as many leads, with no additional ad spend.
LPO at Workshop Digital is transparent and collaborative. We communicate success and failure, value client input, and provide expert guidance and execution at every step.
Why LPO?
We should be getting more leads given our ad spend.
LPO is about constant improvement. Unless you’ve hit a 100% conversion rate, you could be doing better. We have data-driven solutions to get you closer.
We’re spending thousands to send visitors to a site that doesn’t convert.
You may never have invested in LPO. If you’re stuck with a site that isn’t conversion focused, stand-alone landing pages can generate leads without a site redesign.
We need to maintain lead generation but cut back on ad spend.
If you’re looking for PPC efficiency, LPO is the answer. Keep lead levels steady even as you lower your spend. Best of all, the benefits of LPO only increase over time.
We need to figure out which calls-to-action resonate with consumers.
Lessons from LPO apply to all marketing channels—online and off. Test messaging and get statistically valid results to incorporate into your marketing mix.
We’re tired of subjective debates about landing page design.
No one likes to argue the merits of color or copy based on personal preference. LPO can shorten meetings and increase leads.