Trusted by Leading Brands
Winning in online retail isn’t just about showing up; it’s about showing up where your customers are ready to buy. At Workshop Digital, we design Microsoft Shopping campaigns that do exactly that. Since 2015, we’ve partnered with businesses to connect your products with buyers across Microsoft's Advertising Network.
Our team manages every part of your Microsoft Shopping strategy:
- Product feed optimization
- Campaign structuring
- Smart bidding strategies
- Audience targeting
- Conversion-focused landing page optimization
The result is a shopping strategy that saves you time, reduces wasted spend, and puts your products in front of the right buyers. Every campaign is built to improve visibility, increase sales, and deliver you ROI.
Our Microsoft Shopping Advertising Services
Product Feed Optimization & Campaign Planning
If your product listings aren’t accurate or well-structured, your ads won’t reach the right shoppers. Clean titles, compelling images, and the right categories ensure your products show up when customers are ready to buy. With a feed and campaign plan customized to your catalog, you’ll attract qualified clicks and generate sales instead of wasting budget on mismatched searches.
Smarter Bidding & Audience Targeting
Every dollar of your ad spend should go toward products and audiences that deliver results. With Microsoft’s unique audience insights, you’ll reach buyers who are more likely to convert. Smarter bidding keeps your costs efficient while ensuring your products appear in front of the people most likely to purchase.
A/B Testing & Performance Optimization
Not every product image, title, or promotion performs the same. By testing different variations, you’ll discover what drives the highest click-through and conversion rates. This means your strongest products get more visibility, your weaker listings don’t drag down results, and your budget works harder for you.
Real-Time Reporting & Custom Dashboards
You shouldn’t have to wonder if your ads are working. With real-time dashboards, you’ll see exactly how your campaigns are performing—down to sales, revenue, and ROAS. Instead of vanity metrics, you get clear visibility into what’s driving growth and where to double down.
Workshop Digital is a Google Premier Partner, placing us in the top 3% of participating companies in our country. This recognition distinguishes us as a trusted Google Ads expert committed to delivering exceptional results.
Workshop Digital is recognized as a certified Microsoft Advertising Partner, showcasing our expertise in delivering high-performance paid search strategies. With access to exclusive insights and advanced tools, we help clients maximize ROI and stay ahead in an evolving digital landscape.
Ready to get your business to the top of Microsoft Shopping results?
Why Your Business Needs Microsoft PPC Advertising
Getting your products in front of the right people at the right moment drives sales growth. Microsoft Shopping Ads puts you in front of an audience that’s actively searching across Bing, Yahoo, and the Microsoft network.
Even if you’re already running Google Shopping, expanding to Microsoft gives you incremental reach at a lower cost, helping you scale profitably.
What You Get with Microsoft Shopping Ads:
Tap into a unique audience.
Reach millions of Bing and Microsoft users with strong purchase intent.
Lower competition, lower CPCs.
Fewer advertisers means more affordable clicks and efficient scaling.
Defend your brand.
Make sure your products appear at the top before competitors capture your customers.
Showcase your catalog visually.
Rich product ads with images, pricing, and details drive qualified traffic.
Full control of spend.
Invest in products and campaigns that generate profit, cut what doesn’t.
Actionable insights.
Track ROAS and revenue directly, and use campaign data to inform other channels.
Why Choose Workshop Digital for Your Microsoft Shopping Ads Agency
You don’t need another vendor; you need a strategic partner. We integrate with your team to uncover growth opportunities and manage your campaigns with transparency.
With Workshop Digital, you’ll get:
- Optimized Microsoft Merchant Center feeds for maximum visibility
- Campaign structures aligned with your business goals
- Direct access to your strategist (no handoffs, no silos)
- Conversion tracking that ties spend to sales and margins
- Real-time dashboards available 24/7
- Fast pivots for promotions, seasonality, or new products
- Insights and best practices from our Microsoft Partner certification
See What’s Possible With Microsoft Shopping Ads Built Around Your Goals
Generic campaigns get generic results. When your Microsoft Shopping strategy is built around your goals, whether that’s increasing product sales, improving ROAS, or scaling into new markets, you get performance that drives real growth.
It’s not just about showing up. It’s about putting the right products in front of the right buyers, with a strategy designed to grow what matters most to your business.
Here’s a Glimpse at What Success Can Look Like For You:
Steve Cummings“Sign me up for any marketing program where I shout from the mountaintops about your SEO audit process and delivery. A great mix of stuff we knew we needed to do, stuff we had no idea [that] was on our site, and an honest, practical discussion. Awesome, awesome.”
VP of Marketing, Yogasleep
Steve O.“We appreciate Workshop providing an in-depth review of all the SEO options out there. They really show your personalized, honest approach. We’re especially grateful for your monthly reports and use them to inform our strategy.”
Ecommerce Client
Paul Watson“The Workshop team really took the time to know our products, which is huge for getting them in front of the right customers. They also quickly grasped the market dynamics and challenges faced by our brand. Not only did they provide us with actionable insights, they helped us understand the impact of their decisions. ”
Co-Founder, Ledbury
Ahroon Yoch“Murals Your Way has been working with Workshop Digital for Paid Search since early 2019. In that time, our Account Manager has driven significant revenue and traffic growth for our marketing campaigns. We appreciate their deep understanding of the ever-changing world of search, attention to detail, constant testing, and bringing forth new ideas and opportunities. We couldn't be more thrilled with our partnership with Workshop Digital. ”
VP Marketing and Ecommerce, Murals Your Way
Our Team's Awards
