Trusted by Leading Brands
Workshop Digital has helped businesses reach more of their ideal customers through paid search, including those beyond Google, since 2015. As a certified Microsoft Advertising partner (formerly Bing Ads), we build high-performance campaigns that connect your brand with users who are ready to take action.
We manage every part of your Microsoft Ads strategy, from keyword planning and audience targeting to bidding strategy recommendations, ad copy, and performance optimization. Whether you're expanding into new markets, lowering your overall cost per lead, or reaching untapped B2B buyers, we help you get more from every search and every dollar.
What is Microsoft (Bing) Advertising?
Microsoft Advertising (formerly Bing Ads) lets your business show up in search results across Bing, Yahoo, and Microsoft’s partner networks, reaching millions of users who don’t search on Google. It’s a powerful, cost-effective way to connect with high-intent customers.
While SEO builds long-term visibility, Microsoft Ads delivers immediate results and full control over targeting, spend, and performance. It works alongside your Google Ads and SEO efforts to help you capture more of the search market and find potential new customers.
In 2024,U.S. search advertising revenue hit $102.9 billion, accounting for 39.8% of all digital ad spend. That growth isn’t just happening on Google. Microsoft Ads continues to attract savvy marketers looking for lower CPCs, and less competition, with the same ability to drive ROI.
Our Microsoft (Bing) Search Advertising Services
Keyword Research & Campaign Planning
It starts with understanding how people search for your products and services across Bing and Microsoft’s partner networks. Using tools like Microsoft Advertising Keyword Planner, Semrush, and Ahrefs, we identify high-value search terms and competitor gaps to help you connect with the right audience.
Ad Copy Creation
Your message is the first thing your potential customers see. Every headline and description is written to match user intent, reflect your brand’s voice, and encourage clicks. Messaging is continuously refined to stay relevant as your campaigns evolve and search behavior shifts.
A/B Testing
Finding the top-performing message takes testing. We run A/B tests across headlines, descriptions, and calls to action to discover what resonates, so your budget focuses on the versions that convert.
Real-Time Reporting & Performance Dashboards
You’ll have 24/7 access to a custom Looker Studio dashboard to monitor performance in real time. We use the data to identify opportunities, make informed decisions, and continuously optimize your campaigns.
Access to Microsoft Betas & New Features
As a Microsoft Advertising Partner, we help you make the most of advanced features, like LinkedIn profile targeting by job title, company, and industry. When a capability supports your strategy, we test it, refine it, and roll it out with intent.
Workshop Digital is a proud Google Partner, recognized for our expertise in driving measurable results and sustainable growth for our clients. Our team stays ahead of the curve with innovative strategies and best practices to help you maximize your digital marketing performance.
Workshop Digital is recognized as a certified Microsoft Advertising Partner, showcasing our expertise in delivering high-performance paid search strategies. With access to exclusive insights and advanced tools, we help clients maximize ROI and stay ahead in an evolving digital landscape.
Ready to get your business to the top of Bing search results?
Why Your Business Shouldn’t Overlook Microsoft Ads
Microsoft Ads gives you access to a high-intent audience across Bing, Yahoo, and Microsoft’s partner networks—including users your competitors may be ignoring. It’s a cost-effective way to expand your reach, lower your cost per lead, and uncover new growth opportunities.
Microsoft Ads works alongside your other search strategies to capture demand wherever it happens. With unique features like LinkedIn profile targeting, lower competition, and a more affluent, desktop-heavy audience, it's a channel that can drive incremental leads and revenue for your business.
What You Get with Microsoft (Bing) Ads:
Expand beyond Google.
Reach 30% of U.S. desktop search traffic and tap into new segments your competitors may be missing.
Lower your CPCs.
With less competition, Microsoft Ads often delivers a lower cost per click than Google Ads and more efficient conversions.
Target by job title, industry, or company.
Use LinkedIn profile data within Microsoft Ads to reach real B2B decision-makers.
Capture desktop-heavy audiences.
Microsoft Ads performs especially well with older, more affluent users and workplace searchers.
Protect your brand presence.
Bid on your brand terms to keep competitors from showing above you on Bing search results.
Control your budget and performance.
Set clear spending limits, monitor ROI, and make quick adjustments as needed.
Get campaign data you can act on.
Every impression, click, and conversion is tracked, and we use that data to continuously optimize your campaigns.
Microsoft Ads is a strategic channel for smart marketers who want to do more with their budget and reach customers their competitors likely aren’t targeting.
Why Choose Workshop Digital as Your Microsoft & Bing Ads Agency
You need a transparent, strategic digital marketing partner with deep expertise in paid search. Workshop Digital works as an extension of your team to drive performance, uncover new opportunities, and help you scale with confidence, including through Microsoft Ads.
A partnership with us gives you:
- Custom-built Microsoft Ads campaigns aligned to your business goals
- Direct access to the strategist managing your account
- Full-funnel conversion tracking for complete lead attribution
- Transparent 24/7 dashboards with real-time performance data
- Weekly or monthly strategy calls to review performance and plan next steps
- Fast turnaround for promotions, pivots, and optimizations
- Ongoing insights from Microsoft’s latest ad tools, targeting options, and platform changes
- Access to Microsoft Ads betas and exclusive LinkedIn profile targeting features
- Certified Microsoft Advertising Partner status
See What’s Possible With Microsoft Ads Built Around Your Goals
One-size-fits-all campaigns won’t cut it, especially on a platform with unique targeting capabilities and a different audience. When your Microsoft Ads strategy is built around your actual goals—whether it’s lowering customer acquisition costs, reaching B2B decision-makers, or testing new markets — the results speak for themselves.
Here’s a Glimpse at What Success Can Look Like For You:
Jenny Sammis“Workshop Digital was a dream to work with on Kidsave's digital campaign for Weekend Miracles Virginia. Morgan and her team were responsive, intuitive, and delivered a high-quality product with a fast, professional turnaround. Their expert guidance was invaluable as our project evolved. We couldn’t have done it without them!”
DC Director, Kidsave
Nate B.“A company clicked one of our Google PPC ads and submitted an RFQ for around $47k. That'd be a nice win if the story ended there. But...
Then, two days later, the same company submitted a quote request for $1.6MM worth of [product].
Take a bow! Your work on our account continues to just be top-notch. That's a truly magnificent result.”
B2B Marketing Manager
Paul Hill“Would I refer you to a friend or business owner? Absolutely. I would tell them that the people who charge you several hundred dollars a month for some work with keywords are next to useless. You gotta pay to play—and Workshop Digital delivers.”
Owner & President, Nationwide Electric Supply
Ryan DiMillo“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”
Director of Digital Marketing, Life Storage
Our Team's Awards and Certifications
