Call Tracking Services

Understanding your customers’ full journey—online and offline—is an important piece to understanding the true potential of your marketing campaigns. At Workshop Digital, we go beyond basic website tracking. We close the gap between digital interactions and phone-based conversations, giving you a complete, data-driven view of your marketing performance and sales impact.

With our call tracking solutions, you'll gain actionable insights into your phone-based leads and sales. Imagine knowing exactly which offers, ads, keywords, campaigns, and channels drive calls that convert into customers and how much revenue they generate.

Call tracking is a marketing tool that enables businesses to track and analyze phone calls generated by their marketing efforts. It works by assigning unique phone numbers to different marketing channels, whether it’s paid media, search engine optimization (SEO), or offline sources such as print ads or billboards.

Call tracking is important for achieving full visibility into all lead sources, especially when phone calls are a significant conversion point for your business. For instance, if your primary conversions come from phone calls and form submissions, but you’re not tracking calls, you’re missing out on attributing a substantial portion of your leads to the channels driving them. This incomplete data leaves you with an unclear picture of your true marketing ROI, limiting your ability to make informed investment decisions.

Benefits of Call Tracking

• Improved Lead Attribution: Capture all phone call conversions and properly credit the marketing channels responsible for generating leads.

• Complete Conversion Data: Ensure that every lead—whether from a form fill or a phone call—is accurately tracked and attributed.

• Optimized Marketing Spend: With better attribution, you’ll know where to invest your marketing dollars for maximum return.

• Enhanced Campaign Performance: Adjust your campaigns in real-time based on accurate conversion data, driving higher ROI.

• Improved Lead Quality: Track every interaction to identify which channels and campaigns are driving high-quality leads and sales.

• Detailed Customer Insights: With call recording, we can analyze calls, durations, and outcomes to identify trends, helping refine your marketing and sales strategies for messaging optimization, service offerings, and customer engagement.