Call Tracking and Digital Marketing Strategies
Do you know how your customers are finding your company? Although digital channels and platforms have changed how your company does business, many industries still rely on phone-based sales.
Call tracking bridges the gap between your online and offline presence. With call tracking, we’re able to accurately value your phone calls and attribute them to their original source.
“With the Workshop Digital team, I am able to overachieve a lot of marketing goals, including driving people to our website and generating high-quality leads. I really love working with them and I consider them part of my marketing team.”Dora Kuo, Marketing Director
Why should you be tracking your calls?
Understanding the value of your paid media or search engine optimization efforts is an invaluable component of any digital marketing strategy. But because phone calls are an offline action not taken on your website, they are a blind spot for many organizations.
Call tracking helps you understand the true value of the traffic you’re getting to your website. Plus, it helps you get the most of other important investments. You may have the best ad copy or creative—but without call tracking, a key insight on the performance of these ads disappears.
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Connect Callers to Customers.
Your customers are still calling your business. But the ways that they engage with your brand may differ. From social media, to search engines, to your online listings, consumers may have multiple touchpoints with your brand before they pick up the phone. Call tracking is a sophisticated way of measuring the effectiveness of these phone calls.
Here are just a few benefits of call tracking.
- Understand how callers discover your business in the first place.
- Connect callers to customers and round out your lead generation efforts.
- Optimize campaigns and refine other digital marketing services.
- Analyze your current calls—and understand what your customers need.
See how Call Tracking can help your business better understand your customers.
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We start every relationship by getting to know the people behind the business, your personal and organizational goals, and how we can help lead your digital marketing efforts, or fit seamlessly into your existing group. Contact us today, and we'll find a way to help you improve your view into how contacts are converting into customers.