Resources

GA4 Migration Planner

Google Analytics is changing and marketers are tasked with overseeing the migration from Universal Analytics (UA) to Google Analytics 4 (GA4). You’re committed to measuring your campaign success and website performance, but with so many fundamental differences between UA and GA4, it’s easy to feel like you’re missing something. How can you get started?…

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Blog Articles

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Most Common SEO Issues

Our SEO experts compiled years of site audit data to identify the most common issues holding businesses back from achieving their digital marketing goals. We found some interesting trends and opportunities for companies to gain ground on their competitors.

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How to Identify Unhelpful Content

Content marketing strategies can be relentlessly linear: The only ques…

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Google Announces Sweeping Ranking Algorithm Update

Google announced a site-wide "helpful content update." Here's what you need to know.

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Workshop Digital named a US Search Awards finalist in three categories

Workshop Digital was named a 2022 US Search Awards finalist in three categories: Best Use of B2B PPC, Best Use of Travel/Leisure PPC, and Best Low Budget PPC Campaign.

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AdClarity adds expanded competitor visibility to Workshop Digital

The digital marketing experts of Workshop Digital have a very exciting new tool to help our partners and clients – we’re now fully utilizing AdClarity, an application from one of our go-to resources, Semrush.

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23 most valuable Google Chrome Extensions for busy SEO's

If you are looking for a few tools to help you track your search engin…

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Guides

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GA4 Migration Planner

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Local SEO Strategies to Improve Your Bank's Website Performance

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4 Things to Look for in a Digital Agency Partner

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Why Bank Marketers Should Focus on Digital in 2021

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Digital Marketing Strategies to Drive Customer Retention in Financial Markets

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Your SEO Guide to Fuel Growth

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Videos

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What is the most rewarding part of being a digital marketer?

How does our team feel rewarded in their roles as PPC or SEO team memb…

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How do you balance working on projects for multiple clients?

Workshoppers balance multiple client accounts at a time. How do they d…

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As an SEO or PPC team member, what tasks or projects are your favorite to work on?

Workshoppers provide valuable PPC and SEO services for our clients to …

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How did you get started in digital marketing?

Digital marketers come from different backgrounds, skillsets, and inte…

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What advice do you have for someone interested in a career in digital marketing?

What should students or those interested in making a career change do …

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What qualities should a digital marketer have?

We asked our team, what are the qualities a digital marketer should ha…

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