Resources

GA4 Migration Planner

Google Analytics is changing and marketers are tasked with overseeing the migration from Universal Analytics (UA) to Google Analytics 4 (GA4). You’re committed to measuring your campaign success and website performance, but with so many fundamental differences between UA and GA4, it’s easy to feel like you’re missing something. How can you get started?…

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Blog Articles

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23 most valuable Google Chrome Extensions for busy SEO's

If you are looking for a few tools to help you track your search engin…

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Google Marketing Live: 3 Trends For Forward-Thinking Marketers

How do you innovate when you already own the world's largest search en…

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3 Ways to Save Universal Analytics Data for GA4

Marketers that plan ahead will be able to download and store their historical data from UA before Google removes it. This saved data will allow you to compare against historical trends and bridge the gap until you have enough GA4 data to carry you forward.

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How to Get a Job in Digital Marketing After College

It can feel challenging to find a marketing job after college. Fortunately there are simple steps you can take to set yourself up for success. Check them out!

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How is GA4 different from Universal Analytics?

Google Analytics 4 is coming. By now you've heard of the July 2023 dea…

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Google Analytics is going away. Are you prepared for GA4?

Google just announced a major shakeup for Google Analytics that will a…

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Guides

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GA4 Migration Planner

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Local SEO Strategies to Improve Your Bank's Website Performance

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4 Things to Look for in a Digital Agency Partner

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Why Bank Marketers Should Focus on Digital in 2021

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Digital Marketing Strategies to Drive Customer Retention in Financial Markets

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Your SEO Guide to Fuel Growth

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Videos

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What is the most rewarding part of being a digital marketer?

How does our team feel rewarded in their roles as PPC or SEO team memb…

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How do you balance working on projects for multiple clients?

Workshoppers balance multiple client accounts at a time. How do they d…

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As an SEO or PPC team member, what tasks or projects are your favorite to work on?

Workshoppers provide valuable PPC and SEO services for our clients to …

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How did you get started in digital marketing?

Digital marketers come from different backgrounds, skillsets, and inte…

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What advice do you have for someone interested in a career in digital marketing?

What should students or those interested in making a career change do …

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What qualities should a digital marketer have?

We asked our team, what are the qualities a digital marketer should ha…

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Search Engine Optimization

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Pay-Per-Click

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