GA4 Migration Planner
Google Analytics is changing and marketers are tasked with overseeing the migration from Universal Analytics (UA) to Google Analytics 4 (GA4). You’re committed to measuring your campaign success and website performance, but with so many fundamental differences between UA and GA4, it’s easy to feel like you’re missing something. How can you get started?…Read More
Closing The Loop With Sales To Improve On Good Results
More often than not, businesses turn to Workshop Digital to help cours…Read More →
2022 Outside Best Places to Work
Our purpose is to "build a better agency" and the Outside Best Places To Work recognition is great external validation that we're doing the right thing by our employees, clients, and partners.Read More →
How prepared are you for GA4? Take the quiz to find out!
The transition from Google’s Universal Analytics to Google Analytics …Read More →
Top 4 Ways To Put Your SEO Scorecard to Use Now
Your SEO Scorecard is a custom report on your website’s ability to att…Read More →
Search Engine Land Award Winners
The Workshop Digital paid media team won first place in the Search Engine Land Awards "Best B2B Search Marketing Initiative - PPC" category for our work with an industrial manufacturer of highly specialized equipment that resulted in a 2,400% Return On Ad Spend (ROAS).Read More →
Changing URLs: Helpful or Harmful?
Change is good, right? Not always. When it comes to your website, chan…Read More →
What is the most rewarding part of being a digital marketer?
How does our team feel rewarded in their roles as PPC or SEO team memb…Read More →
How do you balance working on projects for multiple clients?
Workshoppers balance multiple client accounts at a time. How do they d…Read More →
As an SEO or PPC team member, what tasks or projects are your favorite to work on?
Workshoppers provide valuable PPC and SEO services for our clients to …Read More →
How did you get started in digital marketing?
Digital marketers come from different backgrounds, skillsets, and inte…Read More →
What advice do you have for someone interested in a career in digital marketing?
What should students or those interested in making a career change do …Read More →
What qualities should a digital marketer have?
We asked our team, what are the qualities a digital marketer should ha…Read More →