Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
📢 Google originally planned for a cookie deprecation by the end of 2024, which was pushed to 2025. Now, in an article released by Google on July 22, 2024, Google is reversing this decision. "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We're discussing this new path with regulators, and will engage with the industry as we roll this out."
However, we all know Google changes its direction at the drop of a dime. Should they reverse this decision again, we want to ensure you have all the information at your fingertips!
In this webinar, we'll cover:
- What the death of third-party cookies means for your current marketing strategies.
- What marketers should be doing to prepare for these changes.
- Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection.
This webinar is for you if...
You're currently dependent on third-party data for your marketing efforts and want to gain valuable insights on how to thrive in a cookieless analytic environment.
Discover key strategies and tools to adapt your marketing approach and stay ahead in this new era of digital advertising.
