Getting visitors is only part of the equation. If they’re not buying, your marketing strategy is not working. Ecommerce marketing helps you attract the right shoppers and nurture them until they are ready to buy. That means showing up in search results, on Shopping platforms, and in social feeds with messaging that makes sense and drives action.
Whether you're managing a growing DTC brand or trying to improve sales across a product catalog, effective marketing helps you turn more visits into real customers and brand advocates.
What is Ecommerce Marketing?
Ecommerce marketing is the art of driving people to your online store and turning them into customers. Whether they’re searching on Google, scrolling through social media, or comparing options across platforms, new customers are always just a few clicks away.
Ecommerce sales reached $6.33 trillion in 2024, and they’re expected to grow to $9.59 trillion by 2030. That means more people are shopping online, and more brands are competing for their attention.
A successful ecommerce marketing strategy supports your entire user journey. From building trust in your brand to helping shoppers find your products and even optimizing for repeat purchases and higher lifetime value. That means showing up in Google and Bing Shopping results, ranking higher in search engines, and connecting with your audience through social content that resonates.
With the right strategies in place, ecommerce marketing helps you stand out from the crowd, reach more of the right customers, and grow your ROI.
Our Ecommerce Digital Marketing Services
Google Shopping Ads
When people search for products like yours, you want to be front and center. We ensure your products show up in the right place at the right time, so shoppers find you when they are actively shopping..
Microsoft (Bing) Shopping Ads
Not everyone shops on Google. Bing Shopping helps you reach additional customers where there’s less competition and lower costs. Get your products in front of these ready-to-buy shoppers and turn that traffic into revenue.
Ecommerce SEO
If your store isn’t showing up in search results, you’re missing out on potential revenue. We improve your rankings so that more people find your products when they’re actively searching. That means more visitors to your site, without having to pay for every click.
Ecommerce Social Media
Your customers are already scrolling through Instagram, Facebook, TikTok, and Pinterest. We help your products stand out in their feeds with ads designed to stop the scroll and drive action. With 58% of U.S. shoppers buying after seeing a product on social, this is your chance to get discovered, create demand, and turn passive scrollers into loyal buyers.
Our Ecommerce Marketing Certifications
Struggling to turn traffic into sales? We can fix that.
Why Your Business Needs an Ecommerce Agency
Running an online store means juggling a lot—product updates, customer service, fulfillment, returns, and everything in between. Finding time to build and manage effective marketing campaigns? Oof,
But here’s the thing: even great products don’t sell themselves. To grow, you need more than just visibility—you need to reach the right people, at the right time, with the right message. That’s where an ecommerce marketing agency can make all the difference.
We stay on top of the platforms, algorithms, and trends so you don’t have to. Whether it’s setting up smart Shopping campaigns, improving your search rankings, or running paid social that drives sales, we handle the strategy and execution so you can stay focused on running your business.
With the right partner, you get clear direction and transparency, stronger performance, and more time back in your day.
Benefits of Ecommerce Marketing
Smarter targeting = more sales.
Whether you’re generating product demand through social media or reaching active shoppers on search, smart targeting is the key.
Higher return on your marketing spend.
Your budget should drive sales, not just traffic. We focus on what actually moves the needle.
Stronger brand awareness.
Be seen often—and remembered. The goal? When customers are ready to buy, they think of you first.
Better customer experience.
Make it easy for shoppers to find what they want and check out fast, with messaging that feels helpful, not pushy.
Growth you can sustain.
Not just short-term spikes, but consistent, long-term sales growth.
Stand out from the competition.
Your store deserves more than “set it and forget it” tactics. We help you stay ahead with strategies that evolve as you grow.
Why Choose Workshop Digital
You don’t need another vendor—you need a partner who understands what it takes to grow an ecommerce brand. At Workshop Digital, we act as an extension of your team, helping you reach more customers, increase sales, and make smarter marketing decisions.
Here’s what you get when you work with us:
- Strategies are built around your goals. We don’t do one-size-fits-all. Your products, audience, and growth stage guide everything we plan.
- Clear reporting and strategic insights. Know what’s working and why—with transparent dashboards available to you 24/7 and simple analysis.
- Full visibility across every channel. We help you see the full picture, from Shopping ads to SEO and social, so you can invest wisely.
- Regular check-ins. You won’t wonder what’s happening. We stay in touch, adjust strategy, and keep you in the loop.
- Flexible support when things change. Need to launch something new or change course quickly? We’re ready when you are.
- Deep ecommerce platform knowledge. From Google Merchant Center to Meta Ads Manager, we know the tools inside and out—so you don’t have to.
- Optimized product feed management. We fine-tune your feeds for Google, Meta, and other platforms—so your products show up accurately, perform better, and drive more sales.
- Transparency and communication. Two things we believe make for great partnerships. You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
See What’s Possible with Ecommerce Marketing Built Around Your Goals
When your digital marketing strategy matches your business goals, things start to click. Whether you want to drive more sales, retain customers, or stretch your budget further, the right approach helps you grow with purpose, not just hope for results.
With the right channels and smart execution, your ecommerce store can attract the right shoppers, convert more consistently, and scale at the pace you need.
Here’s What Ecommerce Success Can Look Like For You
Ahroon Yoch“Murals Your Way has been working with Workshop Digital for Paid Search since early 2019. In that time, our Account Manager has driven significant revenue and traffic growth for our marketing campaigns. We appreciate their deep understanding of the ever-changing world of search, attention to detail, constant testing, and bringing forth new ideas and opportunities. We couldn't be more thrilled with our partnership with Workshop Digital. ”
VP Marketing and Ecommerce, Murals Your Way
Steve O.“We appreciate Workshop providing an in-depth review of all the SEO options out there. They really show your personalized, honest approach. We’re especially grateful for your monthly reports and use them to inform our strategy.”
Ecommerce Client
John Messier“When Southern Flavoring Company started working with Workshop Digital, we knew absolutely nothing about SEO, SEM, or the intricacies of Google. We’ve now partnered with them for over a year and feel like we’re getting a good value, as our website traffic grows steadily. They have a way of explaining the most technical details in easy-to-understand language that even I can understand!”
Owner, Southern Flavoring
Steve Cummings“Sign me up for any marketing program where I shout from the mountaintops about your SEO audit process and delivery. A great mix of stuff we knew we needed to do, stuff we had no idea [that] was on our site, and an honest, practical discussion. Awesome, awesome.”
VP of Marketing, Yogasleep
Our Team's Awards and Certifications
