Trusted by Leading Brands
YouTube is where your audience watches, listens, learns, and decides. With over 2.7 billion monthly active users worldwide, it’s one of the most powerful platforms for reaching customers with content they choose to engage with.
At Workshop Digital, we build YouTube ad campaigns that are aligned to your business goals—whether that’s growing brand awareness, retargeting past visitors, or driving qualified traffic. We focus on what matters: getting your message in front of the right viewers and driving results.
What is YouTube Advertising?
YouTube advertising allows you to place video ads in front of, alongside, or within YouTube content. As part of the Google Ads ecosystem, it combines the power of video storytelling with advanced audience targeting. With a good YouTube strategy, you’re not just buying views, you’re reaching the right people at the right time.
YouTube allows you to target viewers based on their interests, demographics, behaviors, or even specific videos and channels they’ve engaged with. You can also retarget previous site visitors or upload customer lists for more customized campaigns. Ads can appear within videos, in YouTube search results, or on the homepage feed.
Our YouTube Advertising Services
YouTube Ad Strategy & Planning
Campaigns are structured around business objectives—whether that means building awareness, re-engaging past visitors, or driving demand. Strategy aligns with your audience, creative assets, and the stage of the funnel you're targeting.
Smarter Audience Targeting
Utilize YouTube's robust targeting options to connect with your ideal customers. We leverage demographics, interests, behaviors, and remarketing lists to ensure your message resonates with viewers most likely to engage.
Creative Development and Optimization
YouTube supports a range of ad formats, including skippable in-stream, non-skippable, bumper, and discovery ads. Formats and placements are selected based on your business goals, content, and audience behavior.
Performance Tracking and Reporting
Gain insights into your campaign's effectiveness with detailed analytics. We monitor key performance indicators such as view rates, click-through rates, and conversions, providing transparent reports to inform ongoing strategy. We consider multi-touch attribution to give you a good understanding of how YouTube plays into your user journey.
Ongoing Testing & Optimization
Campaigns are continuously improved through A/B testing, creative rotation, and audience refinements. No set-it-and-forget-it strategies—just consistent performance improvements over time.
YouTube Advertising Backed by Google Ads Video Certification
YouTube has over 2.5 billion monthly active users. With the right strategy, your brand can be in front of them. Ready to get started?
Why Your Business Needs YouTube Advertising
YouTube isn’t just for entertainment. It’s where people actively search for solutions, research products, and make decisions. With billions of monthly users and deep integration into Google’s ad ecosystem, YouTube offers unmatched opportunities to influence your audience before they click “buy.”
Whether you're building brand awareness or supporting conversion campaigns, YouTube meets users where they already are—with the content they choose to watch.
Here’s why it matters:
Capture attention early.
Reach potential customers before they enter the funnel, while they're researching, exploring, or learning.
Stay visible across touchpoints.
Reinforce your message between search moments, website visits, and purchase decisions.
Target with precision.
Use Google-powered targeting to reach by behavior, interest, demographics, life events, and intent.
Build trust through video.
Video is one of the most consumed and trusted content formats. It’s ideal for educating, persuading, and humanizing your brand.
Tell your story.
YouTube is a powerful medium to explain complex products, showcase benefits, and build a consistent brand voice.
Support your full-funnel strategy.
YouTube doesn’t stop at brand awareness—it supports remarketing, product launches, and even direct response.
Measure what matters.
Track everything from views and clicks to conversions, brand lift, and view-through performance.
Scale with flexibility.
Launch fast, test creative, shift budgets, and optimize for real business results.
YouTube is where your audience is watching. The right strategy makes sure they see you and remember you.
Why Choose Workshop Digital as Your YouTube Ads Agency
Video campaigns can burn a budget fast when they’re built on guesswork. That’s why brands choose Workshop Digital—for strategy, clarity, and results that actually matter.
A partnership with us gives you:
- Campaigns customized to your business goals
- Audience strategies built on real data and Google-powered targeting
- Transparent, real-time reporting with strategic insights–reports are available to you 24/7
- Ongoing testing, optimization, and adjustments
- Access to YouTube ad formats, features, and Google beta programs
- Optional brand lift studies to measure awareness
- Attribution analysis so you can understand YouTube’s place in your user journey
- Direct access to the strategist managing your campaigns
Whether you're launching your first YouTube campaign or scaling what’s already working, Workshop Digital provides the structure, insight, and flexibility to help you get more from every video view.
See What’s Possible With YouTube Advertising Built Around Your Goals
With the right strategy, video becomes more than a branding play. It becomes a reliable driver of traffic, engagement, and long-term growth.
If you're ready to join the millions of brands already representing themselves through the video medium, we’re here to help amplify your production efforts.
Here’s a Glimpse at What Success Can Look Like For You:
Kelly Williams“We hired Workshop Digital to help us build on and improve our paid digital marketing efforts—and they delivered. They helped us consistently grow our traffic and leads. They're always on top of the latest online marketing trends and make sure that our campaigns are reflecting these changes.”
Marketing Manager, Woodfin
Michelle Mann“We truly could not be happier with our partnership with Workshop Digital and the support and strategic guidance that the team provides. We feel like we’re forging a true partnership with you as opposed to just a transactional relationship with a vendor. It’s clear in every interaction that your team understands our business (which is pretty complex) and the goals we are trying to accomplish, and are bona fide experts in all things digital marketing.”
Senior Director of Marketing, Array Behavioral Care
Heather Johnson“Our old site had plenty of traffic, but conversions were frustratingly low. Workshop Digital helped us navigate the SEO side of the redesign, making sure we didn’t lose momentum. They worked closely with our developers to get everything right before launch, and their ongoing SEO efforts made a huge impact. Within the first year of our ongoing SEO campaign, our website revenue increased by 314%. We couldn’t have done it without them.”
Director of Marketing, T.I.E. Industrial
Our Team's Awards and Certifications
