Build a Smarter Marketing Budget for 2027

Marketing budgets aren't getting any simpler.

Teams are balancing rising customer acquisition costs, advancing search experiences, tighter expectations around ROI, and a growing list of technologies competing for budget. Building a successful marketing plan today requires more than deciding how much to spend. It requires making smarter investment decisions.

Now in its fourth annual edition, Workshop Digital's 2027 Digital Marketing Budget Report & Planning Guide combines current industry benchmarks, practical budgeting frameworks, and actionable planning tools to help marketing leaders build budgets that support business growth.

Whether you're planning next year's investments from scratch or refining an existing strategy, this guide will help you prioritize what matters, measure success, and adapt your budget with confidence.

What’s Inside:

Build a Budget That Supports Business Growth

Learn how to connect marketing investments to business objectives instead of allocating budget by channel alone. Discover practical budgeting frameworks, planning principles, and strategies that help your budget evolve as your business grows.

Measure What Matters

Not every marketing metric belongs in your budget conversation. Learn which KPIs help guide investment decisions, demonstrate business impact, and give leadership confidence in your marketing strategy.

Allocate Budget with Confidence

Explore recommended investment ranges across performance media, search visibility and content, lifecycle marketing, analytics, and optimization. Understand how each marketing function contributes to long-term growth and where your next marketing dollar can make the biggest impact.

Plan for Every Stage of Growth

Whether you're launching a startup, scaling a high-growth business, or leading a mature marketing organization, discover how budget priorities shift as companies evolve and where to focus your investment at each stage.

Put Your Plan into Action

Go beyond theory with the Workshop Digital Budget Planning Canvas, executive planning checklists, and practical worksheets designed to help you turn strategy into an actionable marketing budget.

Who Should Download This Guide:

This guide was built for marketing leaders responsible for planning, managing, or defending marketing investments, including:

Chief Marketing Officers (CMOs)
Vice Presidents and Directors of Marketing
Marketing Managers and Demand Generation Leaders
Business owners who are responsible for marketing strategy and budget planning
B2B and B2C marketing teams preparing for 2027 planning

Why Marketing Leaders Download This Guide Every Year

The Digital Marketing Budget Report & Planning Guide has become Workshop Digital's annual resource for organizations preparing for the year ahead.

Updated each year with fresh research, practical planning frameworks, and strategic recommendations, it's designed to help marketing teams build budgets that are flexible, measurable, and aligned with business goals.

Whether you're defending your budget in the boardroom or building it for the first time, you'll walk away with a clearer framework for making confident marketing investment decisions.

Planning your 2027 budget just got easier. Download your free copy today.

2027 Digital Marketing Budget Report & Planning Guide