Getting seen is important to your small business.
We get that. That’s why our small business SEO team focuses on getting you visibility at the top of the search results – well, as high as you can get without paying to get higher! And of course, we know that getting to the top of the search listings isn’t everything – there are maps, local listings, answer boxes, and many other ways that someone may find your business on the search engine. Our team understands what it takes to get your site into search results that people will actually see and how to make sure they take the necessary actions to drive your business’ success.
What SEO for Small Businesses Looks Like with Workshop Digital
We start off every client relationship by putting people at the forefront of what we do – to make sure your website and business profiles are set up the right way. Through a combination of our own independent research and conversations with you, we’ll gain a deep understanding of your business and customers’ needs, pain points, and goals. We’ll take all that information and create a custom SEO plan designed to get your website and business in front of the people who need you most. What exactly does that entail? So glad you asked. Let’s put the marketing jargon aside and get real…
You may have heard of Google Analytics, GA4, Google Search Console, Google Business Profile, or others and been told that you need them to see success in digital marketing. That’s all true, and we’ll make sure they are set up correctly, whether you already have them or not.
We’ll start by assessing what you have to work with by conducting an extensive audit of your website, looking for opportunities to improve its structure and content. We have the technology to help make it better, faster, and stronger.
We’ll make sure your website is viewable to the Google robots in order to show your business to the real people who need you. We call it “keyword research” but essentially we’ll be figuring out exactly what your customers type into the search bar to find businesses like yours, and then make sure you’re one of the ones they see first.
Of course, just showing up isn’t enough - you’re going to need good content on your website to get people to take action. We’ve got you covered there. We will let you know what you should write about on your blog or what specific words & phrases you should add to your website’s pages. Need help writing? No problem, we can help with that too.
You know you’re not the only business out there, and so do we. That’s why we always keep tabs on your biggest competitors in the search results. We’ll work to decode their SEO strategies, learn their patterns, and share custom insights that could not only help with the work that WE are doing but could help you make more informed decisions about your business.
Want to stay up to date on our progress? We’ll have monthly conversations to update you on our progress and to hear from you about what’s happening in your business. Plus, we’ll arm you with a live reporting dashboard that you can access any time to see how many clicks, sales, or whatever-number-you-care-about-most that we drove last month, last week, or yesterday.
The list above outlines the core of our approach to SEO, but you’re right to ask what else factors into our process. Here are just a few of the major highlights:
Staying on cutting edge
Our team is made up of consummate learners, staying up to date about the latest changes that Google rolls out & making sure clients’ websites and local profiles are prepared for any major changes, or otherwise leveraging the newest technologies and features available.
A deep toolbox
For businesses like yours, visitors coming to your door are just as important as those coming to your website. As local SEO experts, we work hand-in-hand with our clients to make sure your hours, address, photos, and features are all showcased accurately across Google and Bing.
Testing, testing, and more testing
“Set it and forget it” is a mindset that should only apply to slow cooking. Whether it’s identifying and adding additional keywords that will put you in front of your customers, finding ways to stretch your budget, or testing a different message in your ads, we’ll always look for ways to make things a little better.
“A rising tide lifts all boats” is as true in digital marketing as it is in sailing. When SEO and paid search work together, we often see better results across both channels. Think you might be interested in paid search? You can learn more here!
These are just a few of the ingredients that go into our special small business SEO sauce. If you’d like to learn more about our approach and how we’d apply the sauce to your business, reach out today for a free, no-obligation consultation.
Work with us
Take the next step!
Our customized digital marketing strategies are designed with your small business growth goals in mind and are delivered by experts who care about your success.