Analytics Tracking and Reporting

Google Analytics 4 Set-up and Migration

Prepare for the future of Google Analytics so you can migrate to GA4 with confidence.

Schedule Your GA4 Migration Schedule Your GA4 Migration

Migrate to GA4 with confidence

The Workshop Digital team has been using GA4 since its release in 2020. Our Google Analytics experts can help configure GA4 for your business, ensure a seamless migration, and train your teams on how to make the most of the new platform.

GA4 Dashboards & Reports

You'll get a Google Data Studio Dashboard connected to GA4 to help you share your data within your organization.

Measurement Strategy

We document the configurations, customizations, and definitions of all goals/conversions in GA4 to give you peace of mind.

GA4 Configuration & Implementation

We'll tag your website, customize GA4 events and conversions, and give you the data you need to make decisions, confidently.

What about historical data preservation from Universal Analytics?

A successful migration includes data preservation. We will create backups for your current Google Universal Analytics ("UA") data so that your business maintains critical historical information.

Learn more about UA data storage

Learn more about GA4 on our blog

Blog Articles | 7 min read

Should You Upgrade to Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google Analytics. It was built from the ground up to focus on providing useful insights enabled by machine learning. Should you upgrade now or wait until it has more features?

Blog Articles | 3 min read

How is GA4 different from Universal Analytics?

Google Analytics 4 is coming. By now you've heard of the July 2023 dea…

Blog Articles | 6 min read

3 Ways to Save Universal Analytics Data for GA4

Marketers that plan ahead will be able to download and store their historical data from UA before Google removes it. This saved data will allow you to compare against historical trends and bridge the gap until you have enough GA4 data to carry you forward.