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GA4 Migration Planner: Plan a stress-free migration to GA4

Are you prepared for Google Analytics 4?

GA4 Migration Planner PDF

Google Analytics is changing and marketers are tasked with overseeing the migration from Universal Analytics (UA) to Google Analytics 4 (GA4).

You’re committed to measuring your campaign success and website performance, but with so many fundamental differences between UA and GA4, it’s easy to feel like you’re missing something.

Use this workbook to establish your website goals, document your current Google Analytics configuration, and recognize opportunities to improve your ability to measure success.

Download the free PDF by completing the form above.

4 steps to a stress-free GA4 migration

The downloadable worksheets walk you through these four areas to plan your GA4 migration.


Tracking Setup

Your success with GA4 starts with a successful implementation of the tracking code, so it’s important to consider who will manage the changes to your website and how to implement them properly.


Data Collection

To determine the success of your marketing efforts, you need intuitive and actionable data about your digital campaigns and website performance. Consider your organization’s data needs and wants.


Historical Data

Universal Analytics will stop recording new sessions on July 1, 2023. Historical data will be deleted from Google Analytics six months later. Plan ahead to ensure you can compare your future GA4 data to historical performance.


Reporting & Data Visualization

Great analytics programs are about more than just gathering data. Empowering your teams with data-driven insights can accelerate your digital marketing performance. Spend time thinking about the outputs of your GA4 migration and start dreaming up new ideas.

Get started today

The sooner you begin your implementation, the sooner you can start making better decisions with meaningful data.

Download the PDF

Not up for the DIY route?

Let us handle your GA4 migration