Google Analytics is changing and marketers are tasked with overseeing the migration from Universal Analytics (UA) to Google Analytics 4 (GA4).
You’re committed to measuring your campaign
success and website performance, but with so many fundamental
differences between UA and GA4, it’s easy to feel like you’re missing
Download the GA4 Migration Planner by completing the form above.
4 steps to a stress-free GA4 migration
The downloadable worksheets walk you through these four areas to plan your GA4 migration.
1. Tracking Setup
Your success with GA4 starts with a successful implementation of the tracking code, so it’s important to consider who will manage the changes to your website and how to implement them properly.
2. Data Collection
To determine the success of your marketing efforts, you need intuitive and actionable data about your digital campaigns and website performance. Consider your organization’s data needs and wants.
3. Historical Data
Universal Analytics will stop recording new sessions on July 1, 2023. Historical data will be deleted from Google Analytics six months later. Plan ahead to ensure you can compare your future GA4 data to historical performance.
4. Reporting & Data Visualization
Great analytics programs are about more than just gathering data. Empowering your teams with data-driven insights can accelerate your digital marketing performance. Spend time thinking about the outputs of your GA4 migration and start dreaming up new ideas.