Madison Homebuilders partnered with Workshop Digital to bring clarity to their conversion data, turning hidden insights into measurable growth and more qualified leads.
The Challenge
With a limited budget and increasing competition, Madison Homebuilders needed better visibility into which leads were converting. Poor cross-device attribution was holding back campaign performance and smart bidding potential.
The Outcome
By implementing Enhanced Conversions, Madison Homebuilders saw a 29% lift in form fills and a 22% drop in CPA in just three months. With stronger data feeding automation, they achieved higher efficiency and a stronger ROI, all without increasing spend.
Madison Homebuilders is a family-owned business building quality homes across the North and South Carolina region. Unlike national builders with larger budgets and name recognition, Madison Homebuilders operates with leaner budgets and a local reputation. To stay competitive, they needed to ensure every marketing dollar delivered measurable impact, especially in their paid search efforts.
They turned to Workshop Digital to help close the gap… not with bigger spending, but with smarter strategy and data-driven decision-making.
The Opportunity
With a limited budget and growing competition, Madison Homebuilders needed to better understand where their leads were coming from and how to optimize for high-quality traffic. Accurately attributing conversions across devices and sessions was a major obstacle, limiting campaign efficiency and return on ad spend.
The Approach
Workshop Digital implemented Enhanced Conversions, allowing Madison to securely pass customer data from lead forms, such as email addresses and phone numbers, to Google. This enabled more accurate cross-device tracking and attribution, feeding stronger data into Google’s Smart Bidding algorithm.
Campaigns were run across Google Search and Performance Max, providing a broad reach while allowing automation to fine-tune performance based on real conversion signals. No additional audience segmentation or tactics were needed, just higher-quality data powering more intelligent bidding.
+29%
Increase in Form Fills
-22%
Decrease in Cost-Per-Acquisition
+29%
Increase in Conversion Rate
The Outcome
Madison Homebuilders has worked with Workshop Digital since 2019, leading to already having highly optimized campaigns. In just the first three months after implementation (October 3, 2024 – January 3, 2025), Madison Homebuilders saw:
495 enhanced conversions, up from 385—a 29% increase in tracked lead form fills
22% decrease in cost per acquisition (CPA)
29% increase in conversion rate
78% above the industry average conversion rate (2.47%)
These improvements validated the strategy: better data in, better performance out. With more visibility into what was working, Madison Homebuilders was able to scale efforts with confidence and achieve a stronger ROI from their paid media investment.
Google Attested Case Study
