Our Approach
Smart marketing starts with seeing the whole picture.
We bring SEO & GEO, Paid Media, Analytics, and CRO together to help businesses make smarter marketing decisions and grow more effectively.
Built On Trust & Transparency
15+
Years building smarter digital marketing strategies
4
Years average client partnership
20+
Industry awards won
Smarter Together.
Smart people. Fewer silos.
You get analysts who know their disciplines deeply and understand how their work connects to everything around it. By sharing insights across teams, we can spot opportunities, solve problems, and make smarter decisions with the full picture in view.
The conversation centers around your business.
The better we understand your business, the better our work gets. We take the time to learn your goals, your customers, and the realities behind the data, then use that context to shape our strategy and recommendations.
Transparency is built into the partnership.
You understand what we’re doing, why we’re doing it, and what we’re learning. We’ll be upfront about what’s working, what isn’t, and what we recommend doing next.
Curiosity and passion are part of the job.
We ask questions, test assumptions, and dig deeper when something doesn’t quite add up. We’re willing to challenge our own thinking, learn from the data, and keep looking for a better answer.
Companies like yours already trust us.
“Our old site had plenty of traffic, but conversions were low. Workshop Digital guided the SEO side of our redesign and worked closely with our developers to ensure a smooth launch. Within the first year of our ongoing SEO campaign, website revenue increased by 314%. We couldn’t have done it without them.”
Heather Johnson
Director of Marketing, T.I.E. Industrial
“We especially like your data-driven recommendations and decision-making. When sharing data, you don’t just report the "what," but also the "so what" and "what's next."”
Michelle Mann
Senior Director of Marketing, Array Behavioral Health
“We had the best leads we've ever had last month and of high quality. You must be doing something right! Love that our percentages are wildly skewed by large deals. Hope that we can continue that trend.”
Sean M.
B2B Director of Sales & Marketing
“I applaud Workshop Digital for its culture and am thankful for how much you truly care for your clients.”
Kiara Lawton
Digital Marketing Manager, Service Logic
“As for business, believe it or not, our leads remain strong given the circumstances and our phones are ringing. This past month we saw one of our strongest contract months on record without a promotion.”
Tammy A.
Director of Marketing, Madison Homebuilders
There’s a method to how we work.
Our process is a framework, not a rigid checklist. We customize our strategies to your business, not the other way around.

Different disciplines. One marketing strategy.
Meet the people leading Workshop.
Our Story
A lot can happen when you get the right people in the room.
2007-2009
Before Workshop Digital, there were two.
Andrew Miller founded Your Search Advisor in 2007, focused on helping businesses make smarter use of Paid Media. Two years later, Brian Forrester founded Dynamic Web Solutions, bringing his expertise in SEO and organic search.
They were building separate businesses with different areas of expertise, but their paths eventually crossed when they began sharing office space in Richmond, Virginia. It didn’t take long to find plenty of common ground in how they thought about the work, their clients, and the kind of agencies they wanted to build.
2015
Two agencies became one Workshop Digital.
After years of running their own businesses, sharing office space, and finding more and more reasons to collaborate, Andrew and Brian decided to make it official. Your Search Advisor and Dynamic Web Solutions joined forces, bringing Paid Media and SEO together under one roof.
Workshop Digital was born.
The name wasn’t pulled from a branding exercise. Both Andrew and Brian grew up around family workshops, where they watched people build things, solve problems, learn their craft, and take pride in doing the job well. “Workshop” felt like a natural fit for the kind of agency they wanted to build.
It also reflected how they already worked. Different areas of expertise made the work stronger, especially when ideas were shared instead of kept separate.
2017
Turns out, people were starting to notice.
Two years after Workshop Digital officially opened its doors, the team earned two Landy Awards from Search Engine Land, including SEO Agency of the Year and Best Local Search Marketing Initiative. Workshop Digital was also named one of Outside’s Best Places to Work for the first time, an honor we would go on to receive for eight consecutive years.
It was early validation for two things Andrew and Brian had set out to build from the beginning: an agency capable of doing excellent work for its clients and a company where talented people actually wanted to work.
2022
Our view of marketing got a little bigger.
As our clients’ marketing became more complex, having good channel data wasn’t enough. They needed a clearer understanding of how their marketing worked together and what was actually contributing to business results.
So we expanded Analytics into its own dedicated discipline, giving clients and our analysts deeper expertise in measurement, attribution, reporting, and turning data into decisions.
It was also a pretty good year for our culture. Workshop was recognized by both Inc. Best Workplaces and Ad Age Best Places to Work, alongside another year on Outside’s Best Places to Work list.
2023
We built a new way to work with growing businesses.
We have worked with small businesses since the beginning, but as our capabilities grew, we saw an opportunity to build an offering specifically around the needs of smaller teams and growing businesses.
SMB Solutions brought SEO, Paid Media, Analytics, and content together in a model designed around their goals, resources, and budgets. The expertise was already here. We changed how we packaged it, and lowered the barrier to entry for small brands.
2025
Still pretty good at search.
Ten years after Workshop Digital officially came together, the team was named Best Small PPC Agency at the US Search Awards. Workshop was also recognized as a finalist across five additional categories spanning Paid Media, SEO, B2B, finance, local search, and data.
A decade in, the agency had grown well beyond the two search disciplines that brought Andrew and Brian together in the first place. But deep expertise in the work was still very much a part of the Workshop DNA.
2026
A new look for the Workshop we’d become.
After more than a decade of growth, our brand got an update of its own. We partnered with Campfire & Co. and Foster Made to create a new identity and website that better reflected who we are today.
The agency had grown. Our capabilities had expanded. And search itself was changing. The rise of AI meant people were discovering businesses across more places than traditional search engines, expanding how we thought about SEO from Search Engine Optimization to Search Everywhere Optimization.
Paid Media, Analytics, and the rest of our work were changing too. It was time for our brand to catch up.
The new look gave us a chance to put clearer words around something that had been part of Workshop from the beginning: we do our best work when different people, perspectives, and areas of expertise come together.
Smarter Together.
2007-2009
Before Workshop Digital, there were two.
Andrew Miller founded Your Search Advisor in 2007, focused on helping businesses make smarter use of Paid Media. Two years later, Brian Forrester founded Dynamic Web Solutions, bringing his expertise in SEO and organic search.
They were building separate businesses with different areas of expertise, but their paths eventually crossed when they began sharing office space in Richmond, Virginia. It didn’t take long to find plenty of common ground in how they thought about the work, their clients, and the kind of agencies they wanted to build.
2015
Two agencies became one Workshop Digital.
After years of running their own businesses, sharing office space, and finding more and more reasons to collaborate, Andrew and Brian decided to make it official. Your Search Advisor and Dynamic Web Solutions joined forces, bringing Paid Media and SEO together under one roof.
Workshop Digital was born.
The name wasn’t pulled from a branding exercise. Both Andrew and Brian grew up around family workshops, where they watched people build things, solve problems, learn their craft, and take pride in doing the job well. “Workshop” felt like a natural fit for the kind of agency they wanted to build.
It also reflected how they already worked. Different areas of expertise made the work stronger, especially when ideas were shared instead of kept separate.
2017
Turns out, people were starting to notice.
Two years after Workshop Digital officially opened its doors, the team earned two Landy Awards from Search Engine Land, including SEO Agency of the Year and Best Local Search Marketing Initiative. Workshop Digital was also named one of Outside’s Best Places to Work for the first time, an honor we would go on to receive for eight consecutive years.
It was early validation for two things Andrew and Brian had set out to build from the beginning: an agency capable of doing excellent work for its clients and a company where talented people actually wanted to work.
2022
Our view of marketing got a little bigger.
As our clients’ marketing became more complex, having good channel data wasn’t enough. They needed a clearer understanding of how their marketing worked together and what was actually contributing to business results.
So we expanded Analytics into its own dedicated discipline, giving clients and our analysts deeper expertise in measurement, attribution, reporting, and turning data into decisions.
It was also a pretty good year for our culture. Workshop was recognized by both Inc. Best Workplaces and Ad Age Best Places to Work, alongside another year on Outside’s Best Places to Work list.
2023
We built a new way to work with growing businesses.
We have worked with small businesses since the beginning, but as our capabilities grew, we saw an opportunity to build an offering specifically around the needs of smaller teams and growing businesses.
SMB Solutions brought SEO, Paid Media, Analytics, and content together in a model designed around their goals, resources, and budgets. The expertise was already here. We changed how we packaged it, and lowered the barrier to entry for small brands.
2025
Still pretty good at search.
Ten years after Workshop Digital officially came together, the team was named Best Small PPC Agency at the US Search Awards. Workshop was also recognized as a finalist across five additional categories spanning Paid Media, SEO, B2B, finance, local search, and data.
A decade in, the agency had grown well beyond the two search disciplines that brought Andrew and Brian together in the first place. But deep expertise in the work was still very much a part of the Workshop DNA.
2026
A new look for the Workshop we’d become.
After more than a decade of growth, our brand got an update of its own. We partnered with Campfire & Co. and Foster Made to create a new identity and website that better reflected who we are today.
The agency had grown. Our capabilities had expanded. And search itself was changing. The rise of AI meant people were discovering businesses across more places than traditional search engines, expanding how we thought about SEO from Search Engine Optimization to Search Everywhere Optimization.
Paid Media, Analytics, and the rest of our work were changing too. It was time for our brand to catch up.
The new look gave us a chance to put clearer words around something that had been part of Workshop from the beginning: we do our best work when different people, perspectives, and areas of expertise come together.
Smarter Together.
We’re proud of the work we do.
The things we don’t compromise on.
We are ethical.
Do the right thing. Always.
We are accountable.
Own the work, communicate clearly, and follow through.
We are transparent.
Be open about what we’re doing, why we’re doing it, and what we’re learning along the way.
We are passionate about our work.
Care about the craft, the people you work with, and the quality of what you put into the world.
We go the extra mile for our clients.
Treat our clients like true partners and put in the extra effort when it counts.
What it’s like from the inside.
"Workshop is a place where you’re encouraged to be curious, bring new ideas to the table, and take ownership of your work. There’s a genuine passion for what we do and a drive to keep getting better. I get to work with incredibly smart people while having the freedom to experiment, learn, and grow." - Sara Vicioso, Director of Marketing
Want to join our team?
Building a better agency is a big job. We're always hiring talented, passionate people.
See Open Roles →
Want to work with us?
We love partnering with collaborative brands that are not afraid to test and innovate with new strategies.
Looking for a different kind of agency partnership?
Tell us what you’re working on, what’s getting in the way, and where you want to go. We’ll bring the questions, the expertise, and a few ideas to get the conversation started.
Heather Johnson
Michelle Mann
Sean M.
Kiara Lawton
Tammy A.