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Get Your Free Marketing Plan
We’ll look at what’s working, what isn’t, and what your competitors are doing differently. Then we’ll turn what we find into a clear plan for where to focus next.
Uncover opportunities to drive better marketing performance with our free marketing plan.
We’ve helped companies from the Fortune 100 to local and regional businesses unlock new growth in paid media, SEO, GEO, analytics, and CRO. Let us help you do the same.
What's in my free marketing plan?
You can expect a tailored, omni-channel marketing plan focused on the KPIs & goals that matter most for your business, custom-built for you.
Audience research
A clearer picture of your highest-value audiences, what matters to them, and what may be getting in the way of action.
Competitor research
See how your competitors are showing up, where they’re gaining ground, and where you have an opportunity to stand apart.
Channel and campaign strategy
You’ll get focused direction on where to invest, how to reach your audience, and which opportunities are most likely to deliver results.
Quick wins
A prioritized set of recommendations based on impact and effort, so you know what deserves attention now and what can wait.
Your goals give us a place to start.
Some plans call for a closer look at paid media. Others uncover opportunities in SEO, AI visibility, analytics, CRO, or several areas at once. We’ll follow the research where it leads and focus on the findings most useful to your business in your free marketing plan.
Paid Media
See what’s driving results and where your budget may be losing efficiency.
We’ll review the channels you share with us, including Google, Meta, and Microsoft Ads, to understand what’s driving results and where efficiency may be slipping. You’ll see which findings matter most and which changes could have the greatest impact on performance.
SEO & GEO
See where your business is visible across both SEO and AI Search.
We’ll compare your organic and AI search visibility with key competitors to see where your brand appears and where opportunities remain. You’ll see which gaps matter most and where stronger content or positioning could help you reach more prospective customers.
See where your competitors are showing up. And where they aren't.
We'll start by looking at how your competitors are actually marketing themselves. That includes where they appear, what they emphasize, and how consistently they show up across channels.
Competitors rarely invest everywhere equally. Seeing where they concentrate their efforts can reveal which channels are crowded, how they're trying to stand out, and where your business may have more room to move.
Showing up is one thing. Gaining ground is another
A competitor can seem to be everywhere without making much progress. We'll compare organic and estimated paid traffic over time to see who's building momentum, who's holding steady, and what may be behind the movement.
Link online visibility with downstream metrics that matter for your business.
Understand how your site shows up in organic search and in AI engines today and how to improve visibility for key terms that will move the needle for your business.
Your brand can rank and still be left out of the answer.
Search visibility now extends into AI-generated results. You’ll see where your brand appears, which competitors are being referenced, and which relevant questions may be answered without including you.
What we found:
Your brand may appear for a limited group of topics while competitors are cited across a broader range of searches and questions.
Why it matters:
The goal isn’t just to rank. It’s to be part of the conversation when potential customers are asking questions. We’ll show you where you’re showing up today, where competitors are getting mentioned instead, and where there may be opportunities to close the gap.
| Keyword | Search Volume | Your Position | Competitor A Position | Competitor B Position | Competitor C Position |
| search term 1 | 4.4k | 55 | 16 | 35 | 2 |
| search term 2 | 3.2k | 32 | 12 | 42 | 4 |
| search term 3 | 1.9k | 33 | 11 | 111 | 10 |
| search term 4 | 800 | 19 | 22 | 18 | 8 |
So, what deserves your attention first?
A useful plan should make your list shorter.
Your recommendations will reflect what the research uncovers across your market, current performance, and customer journey. You’ll see which channels deserve more attention, how they could work together, and what can wait.
A good plan is useful. Seeing it work is better.
“Our old site had plenty of traffic, but conversions were low. Workshop Digital guided the SEO side of our redesign and worked closely with our developers to ensure a smooth launch. Within the first year of our ongoing SEO campaign, website revenue increased by 314%. We couldn’t have done it without them.”
Heather Johnson
Director of Marketing, T.I.E. Industrial
Heather Johnson
“Murals Your Way has been working with Workshop Digital for Paid Search since early 2019. In that time, our Account Manager has driven significant revenue and traffic growth for our marketing campaigns. We appreciate their deep understanding of the ever-changing world of search, attention to detail, constant testing, and bringing forth new ideas and opportunities. We couldn't be more thrilled with our partnership with Workshop Digital. ”
VP Marketing and Ecommerce, Murals Your Way
Ahroon Yoch
“We especially like your data-driven recommendations and decision-making. When sharing data, you don’t just report the "what," but also the "so what" and "what's next."”
Senior Director of Marketing, Array Behavioral Health
Michelle Mann
“Workshop Digital has been a great partner as we continue to evolve our go-to-market strategy and campaign execution. The team understands what we are trying to accomplish and has provided both the insight and support we need to execute with excellence. As a CMO, I love working with an agency that is a true partner and not just a vendor. Workshop Digital is a Partner.”
Chief Marketing Officer, Hilldrup
William Collins
“I applaud Workshop Digital for its culture and am thankful for how much you truly care for your clients.”
Digital Marketing Manager, Service Logic
Kiara Lawton
We know what we're doing.
How your free marketing plan comes together
We'll build you a custom plan in a week or less.
Tell us what's going on 
Complete the form with a little information about your business, current marketing, and what you’re hoping to improve. Then we’ll reach out to schedule a short conversation to ask a few questions and get the context a form can’t give us. This gives us a solid starting point without asking you to explain your entire marketing history in a form field.
Tell us what's going on
Complete the form with a little information about your business, current marketing, and what you’re hoping to improve. Then we’ll reach out to schedule a short conversation to ask a few questions and get the context a form can’t give us. This gives us a solid starting point without asking you to explain your entire marketing history in a form field.