One of the top GM dealers in Canada hired us to find opportunities within their AdWords account to reduce wasted spend and increase the effectiveness of their paid search campaigns.
An audit of their existing campaigns revealed an opportunity to remove poor-performing, high-cost keywords and reduce their monthly ad spend. To increase converting traffic and overall share of market, we added relevant keywords and created highly targeted ads.
Our efforts generated more traffic and leads at a lower cost. Within three months of our initial changes, the results were already persuasive: