Digital Public Relations builds relationships between your organization and the public. It’s an always-on investment in your organization’s future.
Mentions, stories, and links from top websites and influencers elevate credibility and builds your online brand. Nurturing those relationships sustains long-term success.
Digital PR at Workshop Digital can stand alone or support SEO, PPC, and Content Marketing. We’ve helped local and national companies achieve goals that go well beyond clicks, links, and local news mentions. For us, success is working together to target the right audience, at the right time, with the right message.
Why Digital PR?
We just need people to find us online.
When a trusted online source features your company, it builds credibility. Don’t lose business to competitors because you’re invisible to potential customers researching online.
There’s so much noise. How do we stay relevant?
Today’s media today is fast paced. Cut through the noise with long-term, targeted outreach that reveals your business as authentic and human—essential values for long-term relationships.
We have news but don’t know who cares.
What good is breaking news or expert thought when it’s in front of the wrong audience? We identify the right outlets and the best times to share your news.
How do we get our content in front of the right people?
Investing in Content Marketing without results is frustrating. Targeted outreach and media relations for existing and planned Content Marketing can balloon ROI.
Our website already performs well—what else can we do?
Digital PR is less expensive than traditional advertising and has lasting benefits. Strong media placements increase awareness, credibility, and, most importantly, sales.
We need exposure for our events and among key community influencers.
Go beyond traditional and A-list media. A focus on grassroots opportunities can lead to unique, highly valuable shares and mentions from trusted sources in your local community.