A lot happened in the world of search in 2013. Google changed the rules a few times with animal-themed algo updates like Panda, Penguin, and Hummingbird, keeping SEOs on their toes. They also rolled out a massive overhaul to the AdWords interface with the launch of Enhanced Campaigns, causing quite a stir among PPCs everywhere. Not wanting to leave Google Analytics out of all the fun, Google also decided to do away with keyword data in Analytics. They also completely overhauled the entire dashboard, making it necessary to relearn certain aspects of the tool. Social is playing a bigger role than ever in 2013, and this year it was Twitter’s turn to go public. Interesting side note, they apparently drink 585 gallons of coffee a WEEK over there. And I thought we had a coffee consumption issue…
It’s safe to say the landscape of search engine marketing is changing. In fact, SEO as a field is quickly morphing into something much bigger. Rand and crew at SEOmoz this year dropped the “SEO” and are now just plain old “Moz”. This year’s buzzwords included “inbound marketing”, coined by the good folks at Hubspot and “content marketing strategy”, a long standing cornerstone of good SEO that has a pretty new name (and in some cases a pretty new price point). It’s clear that we are moving into a post-SEO world, at least in the traditional sense, toward a more grown-up, robust online marketing environment. And we applaud this evolution.
This year has also been a tremendous one for us. We moved into a new office, added PPC and Social to our list of services, grew from 2 to 10 employees, sponsored numerous local charities, created a scholarship at JMU and have experienced a near 4 digit growth percentage in the last 3 years. Woot!
I’m extremely proud of our team and what we’ve accomplished in such a short period of time.
Looking forward, we can only speculate on what new animals Google will release into search results, what interface overhauls or functionality changes will be deployed, or what new social media channels (Snapchat?) will make a big splash. Although he lived way back in the day (like 535 BC), old Heraclitus probably said it best: “The only constant is change”. But I believe we are entering the Golden Age of search marketing. Now strap on your Google Glass, adhere your neck tattoo, be sure to get your wearable fitness technology, select from one of the newly available connected automobiles, and go forth into the FUTURE!