(Update 9.2.09 – The official LA2M website launched today. Can’t believe it’s been 18 months since we started this thing!)
Several weeks ago a bunch of loosely connected marketing professionals in Ann Arbor started meeting for lunch on Wednesdays at Eastern Flame on South Ashley (map). The group draws from a wide range of disciplines and anybody is welcome, whether you are a hard core marketer or just want to learn a little more about the trade in a casual setting.
LA2M (pronounced “Lamb”, not “Lame”) typically draws anywhere from 6 to 15 participants, each with a unique viewpoint on the week’s theme. Previous discussions have revolved around blogging for business, wikis, outsourcing, marketing challenges, and how to land large clients. Several of the discussions have resulted in further collaboration between two people or companies, which benefits the local economy by keeping more marketing and advertising dollars in Southeast Michigan.
Why is this important? For one, it helps tear down the walls between competing firms. Additionally, since the participants come from all fields and backgrounds, many of the silos between various marketing functions are removed. This small group model works well for seeking advice on actual cases or theoretical situations.
For more information, check out any of these resources: