- July 14, 2015
- February 3, 2014
This year 2 members of team will be going with me to MozCon 2014. But they’ll have to earn it…
What is MozCon?
MozCon, hosted in Seattle every year by Moz (formerly SEOMoz) is 3 days of inbound marketing nerdom. It’s an excellent opportunity for folks in the industry to come together and discuss strategies, share ideas, and learn from industry experts. Routinely members of my team ask about going to this event. So this year we decided to gamify MozCon tickets. Here’s how we did it:
Gamifying MozCon 2014
Gamification is described in Wikipedia as “… the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification is applied to improve user engagement, return on investment, data quality, timeliness, and learning.”
At our company, we created “The Battle for Seattle 2014”. I wanted to experiment with turning work into a game where the prizes are tickets to MozCon, airfare, and “The Company Crib” (a house we are renting in Seattle), along with food and drink during the trip.
Why gamify? For us there are three main reasons:
- Healthy competition provides a fun way for team members to create meaningful campaigns and think outside the box. Rewarding the best work with the prize package makes putting in the extra effort worth it. The team wins.
- Clients accounts reap the benefits of the strategies deployed by the team. The client wins.
- The results for clients turn into case studies for DWS, grows out collective team knowledge, and can spark ideas for future projects. DWS wins.
How we did it: The Battle for Seattle Contest
Creating the competition wasn’t easy. I worked up several rough ideas and then brought the best idea to my two senior team members. Together we worked out the kinks, discussed potential issues, and create the rules.
I then put together the presentation you see below which I delivered during one of our weekly “Tuesday Talks”. The team’s response was awesome; everyone was super excited about the opportunity.
How Can We Make It Better?
As with any first attempt, we will identify flaws. We decided to push this forward or “ship it” rather than think of every caveat or potential issue. With that said, we’d love feedback on how we can make this contest bigger and better for future conferences and events.