Just a quick post from the self-promotion category. A couple of weeks ago I launched a new blog at CallTrackingBlog.com.
To get things started, I’ve begun a 5-part series on creating and optimizing Google AdWords click-to-call ads for mobile devices. I have tons of good content ideas in the hopper so please subscribe to the RSS feed or sign up for the email newsletter to get updates!
Why this? Why now?
The goal is simple: de-mystify phone call tracking for marketers. Nobody is really talking about how to measure phone calls from online sources and most online marketing books and blogs gloss over the subject if they even mention it at all. Even Avinash Kaushik, analytics evangelist for Google and author of Web Analytics 2.0 only devotes 1 page (out of 475!) to the topic.
Given that more than 50% of leads and contacts generated by websites are phone calls, I was amazed that more people are not using and discussing call tracking as a necessary marketing analytics function.
It boils down to 2 things:
- Call tracking is vital for anybody buying online ads or trying to generate leads through a website. Without it, more than 50% of leads are not calculated into ROI metrics or conversion optimization and testing!
- There is no centralized, unbiased site for best practices, vendor reviews or industry news…unless you want to believe the hype coming directly from the vendors’ blogs.