One thing that becomes readily apparent to those of us that follow the mobile search engine marketing industry is that there is a significant lack of usage information as compared to the “traditional” web. Given the fact that the mobile phone manufacturers, service providers, and mobile browser developers are still battling it out over their proprietary technologies and systems, it’s no wonder that companies like Quantcast, Hitwise, and Compete.com haven’t sprung up to service the mobile advertising industry.
However, the folks at Opera Software publish an annual report entitled “State of the Mobile Web” based on the quantity and types of pages transcoded by their mobile browser. Not surprisingly, mobile web usage is increasing dramatically as measured by the number of unique users, page views, and data transferred.
This chart shows the rate of growth in pageviews is increasing almost exponentially.
Additionally, the most visited mobile web destinations continue to be major search and information properties. The most popular mobile websites in July 2008 as measured by unique users are:
Does your company have a mobile web presence? Just because you have a website doesn’t mean it is optimized for mobile search engines which rank results differently than their web counterparts. Not to mention that mobile usability standards are much different than the traditional web. Smaller screens and limited input capabilities require a streamlined, organized mobile website.
If you are the type of person that sits around after a major marketing trend passes you by and thinks, “Man, if only I had been out in front of this Internet thing…” Well, now is the time to start thinking about the mobile web.