I decided to participate in the winter externship because I wanted to learn more about a career in PPC and I thought this would be a great opportunity. I also wanted to learn more about PPC in general with the Google Online Marketing Challenge coming up this semester. I did not have a lot of experience in PPC and I thought that this would be a great learning experience.
How was your experience during the externship and what was your biggest takeaway?
I thought the externship was great and very thought out. It was awesome that we were able to learn a variety of topics and hear from different people. I think the biggest takeaway was the Googly Moogly Mashup (cue theme song) I thought it really brought together all the stuff that we learned through out the day. I understand how to create a campaign, adgroups, ads and keywords. Also I thought it was great that we were able to collaborate for this activity and really showed the importance of team work. We were able to come up with some creative ad copy by working together.
What would you tell other Marketing Majors about externship opportunities at our company?
I would encourage other marketing majors to take the opportunity and apply to extern. I learned a lot from people that have been working in the field and the tips and tricks they suggested were very helpful. It also helped to clarify questions that I had from studying up on AdWords.