I decided to participate in the Winter Externship to learn about the agency and their culture as well as to learn more about digital marketing.
How was your experience during the externship and what was your biggest takeaway?
I enjoyed learning more about PPC and touching a tad on SEO as well. I also enjoyed doing some hands on work, working on the prospective client PPC proposal. The environment was very laid back and welcoming as well. I think my biggest takeaway was seeing firsthand how a new and small sized agency runs and all the opportunities that lay in this somewhat undefined industry.
What would you tell other Marketing Majors about externship opportunities at our company?
I would say it was a good opportunity to gain insight on how a typical day is for a PPC analyst and how an agency works. It was nice to see that this industry has many different opportunites. It was certainly a good learning experience for anyone even just slightly interested in digital marketing.