I’ll admit I have never heard clients express concerns about Google Analytics, but I suspect that’s because they don’t know which questions to ask or what to look for in a website analytics package. That’s why it’s a good idea to check with a qualified consultant for guidance and support when choosing, implementing, and interpreting an analytics program.
In their effort to answer the more difficult questions from people like me, the GA team posted a list of the “Top Ten Myths About Google Analytics” on their blog. Of course, some of them are a little salesy (#10 in particular), but it’s still helpful information for some clients that need a little more evidence in their decision-making processes.
Here are the myths:
- “You get what you pay for.” Google Analytics is free, which means the system is down a lot.
- Google Analytics is basic and doesn’t have any “advanced” features or metrics
- Google Analytics only supports third-party cookies
- Google Analytics is not really accurate
- It’s not possible to export your data from Google Analytics
- With Google Analytics you can’t control your data
- There is no professional support for Google Analytics
- Google Analytics does not support A/B or multivariate testing and isn’t well-integrated with other tools
- You can’t segment data in Google Analytics
- You have to spend a lot of money to get “real” web analytics
Now read the original post for the truths.