This is going to be fun. I have been asked to speak to a local high school class about “Life as an Internet Marketing Consultant“. This isn’t a normal high school class either. The students attend the Ann Arbor Community High School, an alternative high school for students that want to create their own coursework and engage in self-initiated learning opportunities.
Some smart students have taken an interest in online marketing and are learning how to use Google Adwords in partnership with the Ann Arbor Google office and the Google Grants program. As part of the coursework, the students manage live Adwords campaigns for local non-profit organizations.
How cool is that? I would have killed for a high school class that actually teaches a marketable skill that directly applies to the modern workforce. As a product of a liberal arts education, I do pretty well at the general knowledge categories on Jeopardy and I usually win friendly games of Trivial Pursuit. But I would have paid a lot closer attention if I was actually running an advertising campaign with Google’s money.
For the next few weeks I’ll be thinking about “Life as an Internet Marketing Consultant” from a different perspective. High school students aren’t going to respond to the same PowerPoint presentation that I would put in front of a CMO or VP of Marketing. I will have to explain my existence and value proposition in an engaging way, marrying the message and medium in the way that they are used to consuming content. These students are the future of our industry, and I want them to understand the immense opportunities in front of them and appreciate the head start they will have on their peers.
Look for more follow-up posts as I develop an interactive presentation that I will ultimately open up to the community. If you have any ideas, let me know!