A great article just surfaced from David Mihm about local search ranking factors. If you promote your business in Google Maps or Yahoo Local, you will want to learn these factors and apply them to your listings.
Among the topics covered are:
- Traditional on-page criteria
- Traditional off-page criteria
- Customer Reviews
- Local Business Listing Information
Just a word of warning, the local ranking factors change in importance all the time as the engines try to sort through the mountains of data that exist from multiple data sources, business owners and content providers. It’s certainly an interesting field and one worth paying attention to!