Note from Andrew: This is Steph’s last post from her summer class:
I only have a few more days left at Cornell University Summer College. It’s been a great experience, but I’m also excited to go back home (but not before I stop by New York City to see a Broadway show).
Recently, the professor who is teaching the business class at the summer college gave an interesting lecture on marketing. He explained that “Marketing is Number One.” Even if you have a great product or great service, nobody will know about it (or be able to access and buy it) if you don’t market it. No customers means no business.
That is why search engine optimization is so important. People are looking for the best goods and services, and it’s important that these potential customers are able to find your company and what your company offers. The internet is a very effective way to reach people, and it is essential to maximize the opportunities on the web. Search engine optimization can help with that, and I am excited to be part of the process here.