I always love getting over to the VCU BrandCenter to talk to the students about search engine marketing. The students are active, engaged, and endlessly curious.
They got more detail than they bargained for when they started asking deep questions about Quality Score and Google’s impending “big brother” reputation, but it makes for a fun couple of hours.
My goals were to educate the future creative and brand strategists about Pay Per Click advertising basics, how to incorporate PPC strategies into larger marketing plans, and how to effectively manage a PPC program. Much of the detail was voiced over, so if you can’t make sense of it, it’s probably because I prefer pictures to words on the actual slides.
Even if they never log in to Google AdWords themselves, they are a little more prepared to work with the folks like me that do it every day.
Most people in Richmond don’t realize the amazing advertising talent in this town, much less the post-graduate educational opportunities available at the BrandCenter. Thanks to Chris Busse of Fahrenheit Emerging Media for the invitation to speak to his class!