Situation: Would you rather have 10 of your targeted keywords rank at position #10 or 1 keyword ranked at position #1? Leave a comment with your answer. I’ve posted mine below.
Assumptions: All of the keywords in question receive the same search volume and have the same level of competition from other sites.
Via my @RichmondWiki account, I had an interesting twitter conversation with another wiki owner (@purplepopple) about this topic. She posited that the 10 keywords at position #10 weren’t as valuable as the single #1 ranked keyword and questioned why people would spend the time to optimize for higher rankings on keywords other than branded terms. This was before she knew that I am an SEO consultant by day, RichmondWiki owner on the side.
My Answer: The single #1 ranking is tempting, but I would choose the ten keywords ranked at position #10. Obviously it would depend on the keywords in question, but based on our assumptions I think the 10 rankings are a better bet for these reasons:
- More diversity: Your eggs are distributed in more than one basket. If you lose your rankings for one of the ten keywords you will still have the other nine to fall back on.
- Easier to Improve: It’s relatively easy to improve from position #10 to a top 5 ranking. If you could move all ten of your keywords to position #5 or better, all of a sudden your site will be primed to receive more traffic than a single #1 ranking could generate.
So, would you rather have 10 of your targeted keywords rank at position #10 or 1 keyword ranked at position #1?