What is paid search?

And how does it differ from other types of digital advertising? Essentially, paid search refers to the purchase of an ad that appears on search results pages like Google and Bing. Unlike organic search engine optimization (SEO), paid search works on a pay-per-click (PPC) model, in which businesses pay only for the clicks on their ads.

Actively improving your search campaigns.

Paid search at Workshop Digital is collaborative and comprehensive. We don't just “set it and forget it.” We work to meet and exceed your goals through active account management. We're always looking for opportunities. This means building out new keyword sets and testing bidding methods and ad copy. And it means incorporating new betas and features as they emerge.

Complex strategies. Transparent communication.

From testing ad formats to building intelligent audience strategies, we handcraft paid search solutions around your needs. We work to ensure that our targets are attainable—and that we're using the right algorithms to get the best results.

“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”

Ryan DiMillo, Director of Digital Marketing at LifeStorage

You're in Good Company

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