What is paid search?

And how does it differ from other types of digital advertising? Essentially, paid search refers to the purchase of an ad that appears on search results pages like Google and Bing. Unlike organic search engine optimization (SEO), paid search works on a pay-per-click (PPC) model, in which businesses pay only for the clicks on their ads.

Paid search encompasses several types of ads. At Workshop Digital, this means text ads—but it also encompass Google Shopping ads and gallery ads.

Actively improving your paid account.

Paid search at Workshop Digital is collaborative and comprehensive. We don't just “set it and forget it.” We work to meet and exceed your goals through active account management. We're always looking for opportunities. This means building out new keyword sets and testing bidding methods and ad copy. And it means incorporating new betas and features as they emerge.

Complex strategies. Transparent communication.

From testing ad formats to building intelligent audience strategies, we handcraft paid search solutions around your needs. We work to ensure that our targets are attainable—and that we're using the right algorithms to get the best results.

Custom paid search strategies. Driven by your needs.

We want to help you meet and exceed your goals—so you can grow your business. Where should you begin? Our team can assess what paid search strategies make sense for your situation.

Paid Search Resources

Blog Articles  |   Clock Icon  5 min read

2018 Paid Search Trends and Predictions: Search & Social

As 2017 comes to an end, we as marketers look forward to a new ye…

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Blog Articles  |   Clock Icon  9 min read

How Paid Search Advertising Can Help Your Business: A Beginner’s Guide

If you are new to the concept of paid search advertising, the overwhel…

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Blog Articles  |   Clock Icon  4 min read

How Paid Search Can Improve Your Financial Marketing Efforts

As someone who lives and breathes financial marketing or sales, you kn…

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Explore Resources

“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”

Ryan DiMillo, Director of Digital Marketing at LifeStorage

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