What is paid search?
And how does it differ from other types of digital advertising? Essentially, paid search refers to the purchase of an ad that appears on search results pages like Google and Bing. Unlike organic search engine optimization (SEO), paid search works on a pay-per-click (PPC) model, in which businesses pay only for the clicks on their ads.
Paid search encompasses several types of ads. At Workshop Digital, this means text ads—but it also encompass Google Shopping ads and gallery ads.
Actively improving your paid account.
Paid search at Workshop Digital is collaborative and comprehensive. We don't just “set it and forget it.” We work to meet and exceed your goals through active account management. We're always looking for opportunities. This means building out new keyword sets and testing bidding methods and ad copy. And it means incorporating new betas and features as they emerge.
Complex strategies. Transparent communication.
From testing ad formats to building intelligent audience strategies, we handcraft paid search solutions around your needs. We work to ensure that our targets are attainable—and that we're using the right algorithms to get the best results.
We're unhappy with our current agency.
The cheapest option isn’t always your best bet. Unlike other agencies that tack on paid advertising as an afterthought, we live and breathe paid search like it’s our job (because it is!).
We're intimidated to set up paid search on our own.
We get it. Setting up paid search accounts on your own seems overwhelming. That’s why we work to remove barriers with proactive communication and comprehensive reporting.
Our D.I.Y. approach has fallen short.
Many businesses hit a wall as they start to grow. Whether it’s a lack of time or expertise, they’re unable to manage paid accounts at scale. We customize solutions—no matter where you’re at in the process.
Paid Search Resources
2018 Paid Search Trends and Predictions: Search & Social
As 2017 comes to an end, we as marketers look forward to a new ye…Read More →
How Paid Search Advertising Can Help Your Business: A Beginner’s Guide
If you are new to the concept of paid search advertising, the overwhel…Read More →
How Paid Search Can Improve Your Financial Marketing Efforts
As someone who lives and breathes financial marketing or sales, you kn…Read More →
“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”Ryan DiMillo, Director of Digital Marketing at LifeStorage