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How Digital Marketing Can Help Banks Make the Most of Their Data

Aug 16, 2019

Financial marketing tips for your organization.

As we surmount the ten-year anniversary of the financial crisis of 2008, the industry is the biggest, most profitable, and most resilient it has been in the past decade. According to the FDIC, total assets in the United States peaked at $17.5 trillion in 2018. Similarly, the Banker’s Top 1000 World Banks Ranking for 2018 found that total assets reached $124 trillion, while return on assets remained at 0.9 percent.

Despite this economic growth, however, 2018 saw banks closing branches at the fastest rate in decades. Again, this isn’t all doom-and-gloom. As more consumers opt for online banking over waiting in queue at physical locations, it can be argued that this has created a new opportunity for existing regional and local financial organizations to thrive.

Effective bank marketing means unifying data across all touchpoints.

Financial companies must make the most of data—across every touch point, every channel, and every product line. They also need unified messaging across transactional interactions, email, websites, products and services, customer support, and sales channels. Banks that are able to make sense of their data can deliver personalized services based on these nuances.

This guide reviews financial marketing trends such as:

  • How banks can gain a competitive advantage and succeed without becoming the next big tech company.
  • How big data is impacting the industry—and how banks can leverage it to provide an enhanced customer experience.
  • How paid search marketing, including PPC (pay-per-click), provides an unprecedented level of customization and return on investment (ROI).
  • How forming partnerships with digital marketing agencies can help banks and other financial institutions make the most of their data.

Download this guide to learn why big data matters—and how digital marketing can improve the way that banks leverage it.