AdWeek reports that 81% of customers conduct online research prior to purchase. Google notes that 71% use a smartphone to research purchases while in brick-and-mortar stores. And guess what? Those customers click paid ads, too.
Pay-Per-Click (PPC) advertising offers immediate, consistent visibility—a stable foundation for awareness, leads, and sales. We’ve created and run successful search, display, remarketing, and paid social media campaigns with monthly spend ranging from $600 to six figures.
PPC clients at Workshop Digital own their accounts. We do not operate on commission. Accounts are built, monitored, and updated continually by dedicated analysts. We report on account progress and—because management fees are independent of ad spend—deliver objective recommendations to grow your business.
We need results now.
Paid digital marketing offers immediate visibility, whether you’re new to digital marketing and need to prove value, or want to maintain a constant presence in search results.
We’re not reaching enough of our target audience.
Hitting a wall with opportunities in paid search and display? Paid social media—Facebook, LinkedIn, Instagram, Twitter—offers another avenue to reach potential customers through precise demographic targeting.
We don’t feel like we’re getting good value from our current spend.
Getting good value requires efficient campaign management, from initial setup to regular maintenance. We design and maintain structured, high-performing campaigns.
Reports from our agency don’t provide any real insight.
PPC campaigns are full of data, but value comes from translating that data into actionable insights. We take equal responsibility for getting and communicating results.
We’re not showing up when we want, where we want.
Not all clicks are equal, and no company can afford to miss out on high-value clicks. We identify why you’re not showing up and provide a path to better visibility.
Our PPC campaigns have become too important for us to manage.
Scaling requires expertise at all levels. We can free up internal teams to do their best work while adding efficiency and value to a critical marketing channel.