Our paid media analysts work alongside your team to connect search, social, programmatic, and rich media with creative and landing pages built to convert. Together, we turn what we learn into better budget decisions, stronger campaigns, and more business & ROI.
15+Years building smarter digital marketing strategies
4Years average client partnership
20+Industry awards won
Trusted By
Paid Media Point of View
Our point of view
Your media strategy should answer your business goals.
SMARTER TOGETHER
Work alongside analysts who understand your business, challenge assumptions, and help your team put decisions into action.
INVESTMENT YOU CAN EXPLAIN
Understand how your media spend contributes to lead quality, pipeline, and revenue so you can bring clear answers to leadership.
BUILT FOR WHAT’S NEXT
Know where to scale, what to test, and how your channels can work together to support your next stage of growth.
What Matters Right Now
What matters right now
AI can optimize quickly. Strategy tells it what to optimize for.
AI can optimize campaigns quickly, but it needs to know what success looks like for your business. Our analysts use lead quality and sales data to help platforms optimize toward the results you care about. We keep testing new tools, audiences, and creative, combining what AI learns with what we know about your business to make your ad spend go further.
54% Lower Cost Per Lead for Performance Foodservice
Performance Foodservice wanted to reach more restaurant operators and generate more leads with its existing budget. Our analysts combined Performance Max with non-branded paid search, using audience insights, creative assets, and ongoing testing to guide budget allocation. Together, the campaigns reduced cost per lead by 54% and increased conversion rate by 165% without increasing overall spend.
“We truly could not be happier with our partnership with Workshop Digital and the support and strategic guidance that the team provides. We feel like we’re forging a true partnership with you as opposed to just a transactional relationship with a vendor. It’s clear in every interaction that your team understands our business (which is pretty complex) and the goals we are trying to accomplish, and are bona fide experts in all things digital marketing.”
Michelle Mann Senior Director of Marketing, Array Behavioral Health
“Workshop Digital was a dream to work with on Kidsave's digital campaign for Weekend Miracles Virginia. Morgan and her team were responsive, intuitive, and delivered a high-quality product with a fast, professional turnaround. Their expert guidance was invaluable as our project evolved. We couldn’t have done it without them!”
Jenny Sammis DC Director, Kidsave
“Workshop Digital has been a great partner as we continue to evolve our go-to-market strategy and campaign execution. The team understands what we are trying to accomplish and has provided both the insight and support we need to execute with excellence. As a CMO, I love working with an agency that is a true partner and not just a vendor. Workshop Digital is a Partner.”
Your investment depends on your market, goals, and the channels included in the strategy. We’ll recommend a media budget and management scope that give your campaigns enough room to learn and grow.
Campaigns can begin generating traffic and conversions soon after launch, but reliable performance takes time to build. Your analysts will set expectations based on the strategy and use early results to continually refine and improve the campaign's performance.
Michelle Mann
Jenny Sammis
William Collins
