Chevron Down Pay Per Click Advertising

Display Advertising

Target customers. Build your brand.

How does display advertising fit in your digital marketing strategy?

You’ve probably heard of display advertising. But what does it mean in the context of your marketing strategy? Also known as banner ads, display ads are a critical component of pay-per-click advertising. They can appear directly on websites relevant to your business. But you can also leverage audience-based display ad strategies to reach potential customers.

Because the Google Display Network—a group of more than two million sites, videos, and apps where ads can appear—reaches 90% of internet users, display ads can help you reach more people across various stages of their customer journey.

Reach audiences before they visit your website.

Some people may view display exclusively as a remarketing tactic used to reach an existing audience. But at Workshop Digital, it’s increasingly used to target new prospects and drive new customers.

Display utilizes more “push” than “pull” tactics. It’s all about sending the right message at the right time. Rather than wait for people to search for your ad messaging, you can target users and draw them in—before they even reach your website.

Target audiences with display remarketing.

Display remarketing delivers users tailored ads or adjusting bids based on past behavior. While there are various strategies, all have the overarching goal of delivering your message to the right user at the right time to drive more conversions.

What are the benefits of display advertising?

Improved brand building.

Like paid social advertising, display boosts your brand building capabilities.

Increased impressions and clicks.

Display ads are designed to draw users in and direct traffic to your website.

Targeted tracking.

Customize ads around context, behavior, location, and more.

Display advertising solutions. Driven by your needs.

We want to help you meet and exceed your goals—so you can grow your business. Where should you begin? Our team can assess what display strategies make sense for your situation.

Blog Articles  |   Clock Icon  5 min read

Implementing Gmail Advertising: Goals, Process, and Results

Last September, Google rolled out the ability to use native Gmail ads …

Read More →
Blog Articles  |   Clock Icon  3 min read

5 Ways to Reduce Wasted Google Ads Spend

Paid search management can be a convoluted topic to some, particularly…

Read More →
Case Studies  |   Clock Icon  2 min read

Medical Practice Increases Form Leads by 90% Within One Year

Refined data collection and testing led to CPL and lead generation improvements.

Read More →
Explore Resources

“Would I refer you to a friend or business owner? Absolutely. I would tell them that the people who charge you several hundred dollars a month for some work with keywords are next to useless. You gotta pay to play—and Workshop Digital delivers.”

Paul Hill, Owner & President at Nationwide Electric Supply
Woodfin logo Brinks logo Atlantic Union Bank logo Nationwide Electric Supply logo Lifestorage logo Marpac logo