What does paid social media mean to your business?
First, it’s important to understand the difference between organic (or earned) and paid social. While the former refers to any type of post that’s independent of paid promotion, the latter deals with advertising dollars.
Ultimately, paid social enables businesses to reach targeted, engaged audiences on platforms like Facebook, Instagram, and LinkedIn. Rather than targeting audiences based on specific words or phrases, paid social allows brands to reach users based on specific characteristics.
Boosting brand awareness.
Paid social is ideal for awareness. It can help build brands by reaching the right people using advanced targeting capabilities provided by platforms like Facebook, Instagram, or LinkedIn. Ultimately, paid social can be catered toward specific demographics.
Social can also attract top of funnel leads. By promoting the right message to the right people, you can help increase the likelihood that your content and ads are delivered to a relevant audience.
Custom paid social strategies. Driven by your needs.
We want to help you meet and exceed your goals—so you can grow your business. Where should you begin? Our team can assess what paid social strategies make sense for your situation.
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“We hired Workshop Digital to help us build on and improve our paid digital marketing efforts—and they delivered. They helped us consistently grow our traffic and leads. They're always on top of the latest online marketing trends and make sure that our campaigns are reflecting these changes.”Kelly Williams, Marketing Manager at Woodfin