Erica Wirth
Senior Paid Media Analyst
“The culture at Workshop Digital is unmatchable. From the internal support to the way that we treat each and every client – I have never seen a workplace like it! I have been following the company since college, and it has always been a dream to work here; I am truly excited to come to work every day and make such a difference to our amazing clients.”
Erica joined the Paid Media industry in 2023. She has experience managing over $125,000 in monthly ad budgets for clients across diverse industries, including healthcare, manufacturing, real estate, education, and IT services. She has built, tested, and managed campaigns across multiple channels, including Google Search, Google Display, Google Shopping, Meta, and LinkedIn. Before moving to an agency setting, Erica performed in-house marketing services for a commercial real estate company.
Erica graduated magna cum laude from James Madison University (JMU) in 2023, receiving a B.B.A. in Marketing with a concentration in digital marketing. During her time at JMU, Erica was actively involved in various clubs and organizations within the College of Business, which she attributes to her early success in her marketing career. She has maintained up-to-date certifications from Google Ads, Microsoft, and HubSpot.
When she’s not working, Erica can likely be found on the pickleball courts or spending time with her rescue dog, Huck.
Favorite Hobby
Pickleball
Favorite Food
Sushi
Favorite Music Genre
Country