Jenny Williamson

Paid Media Team Lead

“My favorite thing about the digital marketing industry is accountability and attribution—for the most part, every result can be tied to an action. Being able to draw a line from objectives to concepts and tactics and then to meaningful business results, showing the connection to clients, and having them understand and internalize the value is where my proud feelings come from.”

After graduating from Penn State with a B.S. in Business Psychology, Jenny began building her digital marketing career in a variety of settings including in-house, consulting, and agency environments and leverages this experience to help businesses connect digital strategies to meaningful, bottom-line results.

As a Team Lead, Jenny is also applying her expertise to support the next generation of digital marketers as they grow into their own professional development journeys.

Outside of work, you’ll find Jenny spending time outdoors, most likely on the water or at the beaches in North Carolina, where she lives.

image.assetAltText

Favorite Food

Thai food and sushi

image.assetAltText

Favorite Season

Summer. Hate the cold!

image.assetAltText

Favorite Hobby

Reading and cooking