Patrick Cusumano
Paid Media Team Lead
“There’s proof for everything we do here. Data is both our biggest advocate and most honest accountability partner. I like that we learn so much so fast in digital marketing.”
Patrick has been working in the Paid Media industry since 2015 and has had the privilege of working with businesses of all sizes from local to global. He's managed accounts across a wide range of industries including SaaS, financial services, healthcare, e-commerce, education, consumer goods, auto, legal, events, and residential & commercial building services, and specializes in lead generation and building strategies that interact with users throughout their customer journey. He also has a knack for optimizing ad spend within various budget constraints, having managed accounts with monthly budgets ranging from $2K to $1M.
Patrick previously contributed to Zapier’s blog, explaining how SMBs can leverage Zapier to help run sophisticated digital marketing campaigns, and spoke at ZapConnect, Zapier's user conference, in 2022, covering the topic of how to use Zapier's capabilities to enhance digital marketing strategies. He was a speaker on the AI and Automation panel at the 2023 DigitalRVA Conference. Patrick also contributes to the Workshop Digital blog.
Patrick earned a B.B.A. in Marketing from James Madison University, where he also competed in the Google Online Marketing Challenge, sparking his interest in the digital marketing industry.
When he’s not working, Patrick likes to read, play games, watch soccer, and spend time with his wife, cat, and friends.
Favorite Animal
Llamas
Favorite Fictional Character
Obi-Wan Kenobi
Favorite Movie
Star Wars