Chevron Down About Workshop Digital Our Team

Patrick Cusumano

Paid Media Lead

Patrick Cusumano has been creating and implementing comprehensive digital marketing strategies at Workshop Digital since 2015. As a Paid Media Lead, he helps businesses of all sizes and industries, crafting unique marketing plans for each one. He is passionate about driving excellent results and building relationships with clients.

Patrick has a B.B.A. in Marketing from James Madison University, where he began his digital marketing journey while competing in the Google Online Marketing Challenge.

In his spare time, you’ll find Patrick playing board games, reading Star Wars novels, or watching soccer or hockey with his wife and his friends.

Favorite Animal


Favorite Musician

The Wombats

Favorite Fictional Character

Thrawn from the Star Wars expanded universe

"There’s proof for everything we do here. Data is both our biggest advocate and most honest accountability partner. I like that we learn so much so fast in digital marketing."

Patrick's Recent Posts

Blog Articles  |   Clock Icon  13 min read

How to Advertise Local Businesses on Google Ads

Google Ads is a powerful tool to boost brand awareness, leads, and sal…

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Blog Articles  |   Clock Icon  9 min read

4 Ways Your Website Can Improve PPC Campaigns

Launching an account in the Google or Microsoft ad platforms is fairly…

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Blog Articles  |   Clock Icon  6 min read

Measuring the Impact of Google Ads for Local Businesses

To kick off this post, it is worth noting that Google AdWords, which w…

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