Chevron Down About Workshop Digital Our Team

Patrick Cusumano

Senior PDM Analyst

Patrick joined the Workshop Digital team in May 2015. He discovered his passion for the industry while competing in the Google Online Marketing Challenge at James Madison University, where he earned his B.B.A. in Marketing. That passion leads him to find unique opportunities for his clients, and generate innovative digital marketing strategies to help drive their businesses forward.

Favorite Book

Star Wars: Thrawn

Favorite Hobby

Board games

Favorite Animal


"There’s proof for everything we do here. Data is both our biggest advocate and most honest accountability partner. I like that we learn so much so fast in digital marketing."

Patrick's Recent Posts

Blog Articles  |   Clock Icon  6 min read

Measuring the Impact of Google Ads for Local Businesses

To kick off this post, it is worth noting that Google AdWords, which w…

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Blog Articles  |   Clock Icon  7 min read

How to Win at LinkedIn Ads

Facebook usually dominates the paid social conversation, with Twitter …

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Blog Articles  |   Clock Icon  7 min read

Google Ad Extensions Guide

Ad extensions positively affect ad rank, and often help increase click-through-rate by offering additional relevant information and links for searchers. This post explains all the Google ad extension options available.

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