Preston Pezzaro
Paid Media Lead
“Digital Marketing is a rewarding blend of the quantitative and qualitative – while there isn’t always one right answer to a new challenge, there are many ways to test your hypotheses to find the best solution.”
Preston has been working in the digital marketing industry since 2013. He has defined and executed strategies for small businesses and Fortune 500 companies spanning a wide range of industries, from apparel to real estate. He's equally comfortable with complex e-commerce initiatives and B2B lead generation efforts. Preston enjoys working with clients to determine the best alignment of paid media with their go-to-market strategy. He's always on the lookout for areas where paid efforts and SEO can complement each other.
A proud University of Virginia “Double Hoo” with an M.S. from the McIntire School of Commerce (concentration in Marketing and Management), B.A. in English, and a minor in Media Studies, he enjoys the intersection between the creative and analytical skills needed to make effective marketing campaigns tick.
Away from the keyboard, you might find Preston exploring the natural wonders of Virginia by canoe, bike, or on foot. He also enjoys a good book and spending time in the garden.
Favorite Place
Blue Ridge Mountains
Favorite Hobby
Wildlife photography
Favorite Animal
Border Collie