Chevron Down About Workshop Digital Our Team

Sara Vicioso

Senior Digital Strategy Lead

Sara is passionate about all things digital marketing, with a heavy focus on meeting audiences where they are. The focus on audience-first comes from her studies, as she minored in Sociology and majored in Criminal Justice Studies.

Sara migrated from San Diego, California over to Austin, Texas… BBQ, Country Music, and people won her over during a random visit to the city. When she’s not working, you can find her doing some sort of home improvement project, playing with her little furball Peanut, golfing, or paddle boarding.

Favorite Place

New Zealand

Favorite Book

Where The Crawdads Sing

Favorite Podcast

Crime Junkies

My favorite aspect about digital marketing is the fact that it’s ever-changing. I love testing new ways to reach a target audience, and the ability to have instant data to understand the success of those tests.