SEO Site Audit

Outrank your competition. Improve your user experience.

There are thousands of companies that say they offer SEO site audits. But many times, they’re just running your website through basic crawlers or other free third-party software. That's not what we do.

Our technical SEO audits are customized for your website.

We manually assess your website—and take the time to dive deep into every component to see how it affects your organic search presence. Every SEO site audit is based on a 200-point checklist. Sound like hard work? It is. But the value is unparalleled.

How can you outrank your competition?

Below are some of the questions a technical SEO audit helps you answer.


Is your Google Search Console verified?


Is the robots.txt blocking pages it shouldn't be?


Is your Google My Business profile claimed?


Do you have an accurate sitemap?


Are customers searching for your content?


Are website engagements tracked accurately?

Why do you need a website SEO audit?

Below are just some of the common scenarios we hear from our clients.

  • We know we need SEO—we just don’t know where to begin.
  • Our website was redesigned and SEO wasn’t a consideration.
  • Our budget was approved for SEO.
  • We don’t know the importance of SEO.
  • We’re losing organic traffic and don’t understand why.

How does an SEO audit work at Workshop Digital?

Graphic walking through the steps of the SEO audit process
Our SEO audit process outlined.

We identify site purpose.

  • Who are your target users and how are they reaching your website?
  • What is a conversion?
  • When was the current version of your website launched?

We outline main SEO guidelines.

  • What is your page speed and is it good enough?
  • Do you have clear CTAs?
  • Is your page educational?
  • Is your website structured in a logical way for both users and search engines?
  • Does content match your customer journey?

We provide a project plan to prioritize site fixes.

We provide levels of complexity to tell you the difficulty of each issue found on the site. For example, high complexity issues often require developer support, while low complexity issues can often be implemented by the Workshop Digital team.

Our checklist. Your results.

What does our 200-point checklist encompass? Below is how we organize our site audits.

  1. Analytics
  2. Crawl
  3. Site structure
  4. Site speed
  5. Content
  6. Titles & Descriptions
  7. Structured Data
  8. Backlinks
  9. Images
  10. Mobile
  11. Local
  12. International (If Applicable)
illustration of person inspecting computer through a huge magnifying glass

Ready to get started?

Let us show you the best opportunities to get more from your SEO budget with a comprehensive, 200-point website audit.