Chris LaRoche
Director of SMB Solutions
“What keeps me interested in the job? I get a kick out of change. I love how much this industry evolves, keeping us sharp, and forcing us to adapt. Change keeps us pliable and continually growing.”
Chris has worked in the Paid Media industry since 2011, handling a diverse range of clients across various verticals, including B2B, B2C, CPG, legal, SaaS, financial, and healthcare industries.
He specializes in paid media strategy and execution, continuous testing, and optimization. As the Director of SMB Solutions, he combines his industry expertise with strong management and leadership skills to guide his team in developing enterprise-level strategies tailored for small and medium businesses.
Chris holds a BS in Advertising from Rowan University and maintains Google and Microsoft Ads certifications.
When he's not managing paid media strategies, Chris enjoys woodworking, cooking, gaming, and playing with his dog Blitz.
Favorite Book
The Expanse series
Favorite Movie
Jurassic Park
Favorite Place
St. John, USVI