Christine Askew

Christine has worked in the digital marketing industry since 2016 and in 2022 began managing a small team. She has experience with both B2B and B2C clients, with particular expertise in the financial services and real estate industries. Christine has extensive knowledge of building paid media strategies across multiple platforms including Google Ads, Microsoft Ads, Meta, and LinkedIn.

Christine holds a Bachelor of Business Administration (BBA) in Marketing and Communications from James Madison University, which she earned in 2016.

Her expertise has been recognized through various awards and accomplishments, including:

• Winner of the 2016 Outstanding JMU Digital Marketing Student Scholarship issued by Workshop Digital
• Winner of the 2016 Google Online Marketing Challenge (GOMC) social impact category, securing a $15,000 donation for her non-profit client
• Winner of the 2022 Search Engine Land Awards "Best B2B Search Marketing Initiative - PPC" for her work showcasing her ability to drive strong performance through custom CRM feedback loops for her client

In November 2022, Christine sat on the "Next Your Ask the Winners PPC" panel during SMX Next, where she shared insights about CRM feedback loops for B2B clients and discussed future paid strategies. She has also contributed to Search Engine Land four times as part of the Subject Matter Expert (SME) program, which she joined in 2023 and maintains in 2024. Her articles cover topics related to PPC and management.

When she's not working, Christine is an outdoor enthusiast who enjoys hiking, camping, and backpacking. She's an avid reader, gardener, and traveler, who tries to take an annual trip with her husband. At home, she experiments with sourdough baking and dotes on her (crazy) red golden retriever, Maya.

Connect with Christine on LinkedIn.